Weekly Round-Up - 05/10/23
The Loyalty People
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NEW Bloomreach Case Study Available!
?Learn how L'azurde gained 20x more consumers by personalising customer experiences
L'azurde faced a problem that many digital commerce organisations face: data spread across multiple platforms that is difficult to activate and use to boost income.
L'azurde went to Bloomreach Engagement and Voxwise for assistance in consolidating its client information, personalising customer experiences and increasing revenue with the goal of totally consolidating its data and being able to use it for intelligent e-commerce personalisation.
?Bloomreach Engagement and Voxwise supported L'azurde in collecting, cleaning, and activating its customer data so that it could begin monetizing and generating income.....
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Read the full case study now and visit our Bloomreach dedicated webpage to catch up on the past releases
Share your thoughts in our latest LinkedIn poll
For our Monday Morning Insight, we discussed Are You More Engaged with a Company if Gamification is Involved?
Our latest LinkedIn poll is still up and running and we would like you to share your thoughts on this topic before it ends.
?Click on the link below to visit our LinkedIn page and have your thoughts shared with the rest of the community.
The 2nd edition of Loyalty Programs: The Complete Guide is now available to purchase
The Loyalty People would like to congratulate Philip Shelper for the launch of? the much-anticipated 2nd Edition of “Loyalty Programs: The Complete Guide”.
?Loyalty Programs: The Complete Guide (Edition 2) solidifies its position as the industry bible in a time when maintaining a loyal client base is the key to success and the digital landscape is constantly changing.
?To provide a fully comprehensive understanding of all facets of loyalty programmes, it blends a wide range of academic research, loyalty psychology, and industry expertise.
?But what is the new about the 2nd edition?
?Find out by clicking on the link below!
领英推荐
This Week's Loyalty Podcast
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?Let's Talk Loyalty
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#440: Learn How Quests, Checkpoints, Experiments and Rewards are Creating Trust with Gamers
Today’s episode features one of the most exciting new uses of loyalty marketing that I’ve come across.
Mistplay?is a leading loyalty app for mobile gamers, where users can discover new games and earn as they play. As their platform has grown, they’ve integrated many of the learnings from top loyalty programs in other industries, and then experimented with them to find ways to serve the needs of their community of gamers worldwide.
?With over 2 million people already active and playing games through the platform each month, Mistplay is focused on leveraging the best loyalty insights and levers from around the world in order to build both trust and engagement in a way that very few platforms can offer.
?My guest is?Nicholas Kerr, VP of Loyalty and Lifecycle at Mistplay who shares some of the early successes they’ve achieved by optimizing their onboarding and lifecycle processes, using a gamified system that gamers know and love.?
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Click on the link below to listen!
This Week's Loyalty Podcast
Let's Talk a Little Loyalty
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#439:UAE Telecoms Giant "Etisalat" Leverages Customer Loyalty for Growth
In this weeks episode of Let’s talk “a little” loyalty?Tom?reviews the original podcast where Paula was joined by?Antonio Ricciardi, SVP Consumer Intelligence & Engagement at Etisalat by?e&, who’s responsible for leading their?Smiles Program.
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Tom?highlights Antonio’s key learnings from his journey to evolve from simple loyalty concepts to become a compelling consumer marketplace achieving even greater customer engagement and loyalty.
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e& have a long history of constant evolution and innovation, which includes developing propositions focused on driving customer loyalty.
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Click on the link below to listen