Weekly Round-Up 04/10/24
The Loyalty People
A free global community of Loyalty & CRM professionals - Network and share today!
Join loyalty leaders from around the world to discover unmissable insights!
Did you know that companies using customer insights outperform their competitors by 85% in sales growth?*? Tapping into the power of data and customer behaviours will help you to truly understand your customers and drive your loyalty programmes to new heights.
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Join the brightest minds in the industry at The Advanced Customer Loyalty & Retention Conference on 7th November at One Great George Street, London. Delve into hard-won lessons learnt, mistakes and success stories from 23 industry giants presenting their latest case studies in one day: AI impact, personalised loyalty programmes, automation, omnichannel success, customer data insights, next-level retention strategies and so much more!
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Click the link below to view the agenda!
Make impactful connections and share ideas with industry leaders through facilitated breakout discussions and networking sessions, ask all your burning questions during the interactive Q&A panel discussions and arm your team with actionable, high-impact loyalty strategies from 7 real-life case studies!
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Register with the ID Code: “LOYALTYPEOPLE” and save ￡300 on your ticket for the day.
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If you have any questions about the event, please email at?[email protected]?or give them a call on +44 (0)20 3479 2299.
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Enjoy the synopsis of our upcoming eBook
Soon, our third eBook 'Emotional Loyalty and Customer Relationships' will be available to you all... and to prepare you for the launch, we have provided a short synopsis of what you can expect from the eBook.
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"Today, brands face a paradox: as technology and digital platforms bring us closer, they also risk pushing us apart. As businesses, it’s up to us to use this challenge as an opportunity.?
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This ebook explores the key to transforming customer interactions into lasting, genuine relationships: emotional loyalty.??
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There needs to be more than just offering discounts and rewards, leaving customers feeling like numbers. In this new landscape, emotional loyalty is critical for customer satisfaction, retention, and lifetime value. It builds a better brand and drives tangible business outcomes"
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Stay tuned the official release of our eBook and discover the insights from our sponsors and loyalty experts.
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领英推荐
?? Voucherify
?? Antavo
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?? Tom Peace
?? Nicki Helfet
?? Claire Gartland
Our previous eBooks are still available to download!
Discover loyalty insights from our Eagle Eye, Odicci, Carlton One, Dsquares, Braze and Antavo. Also learn from the experience of our loyalty experts: Sebastian Huschner, Lorena Mori, Tom Burrell, Deon Olivier, Nasima Ahmed ?
So far our eBooks have been downloaded over 250 times, so don't miss your opportunity to learn about the most impactful trends in loyalty and how YOU can utilise these insights in your business strategy!
In our last week Monday morning poll, we asked our community " What are the best ways to measure emotional connections in loyalty?".
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The results were surprising as only 5% of the votes said "We use NPS" while the majority of the community voted for "Polls and Surveys".
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This has lead us to ask our community....
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'Is NPS becoming an outdated method to measure emotional connections in loyalty?'
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NPS has been a trusted method for many companies over the 30 years since it has been introduced. But the data collected hasn't been the most accurate to measure the satisfaction value of customers within a loyalty programme.
Weekly LinkedIn Poll
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Is NPS becoming an outdated method to measure emotional connections in loyalty?
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Click on the link below to vote and share your thoughts