Weekly recommended reads from Techarc - 85th Edition
Choice is driving consumers buy smartphones online
A survey based on consumers who purchased their smartphone during the festive period 2024 (Sep-Dec 2024) reveals that the main reason of them preferring the online channel is choice instead of offers and discounts. Choice is determined by the availability of any specific model with the desired variant (RAM/ROM configuration) and colour.
These consumers purchased their smartphone during Flipkart’s Big Billion Days and Amazon’s Great India Festival, the marquee campaigns of two major marketplaces that is run through the festive season in India. In India the festive season kickstarts in September and goes all through the remaining weeks of the calendar year. However, the campaigns intensify just ahead of Diwali (festival of lights), during which its considered auspicious to purchase new products. The two marketplaces – Flipkart and Amazon have been running a major campaign coinciding this period. Now many brands also run similar campaigns during the period. While Flipkart and Amazon focus on their online platforms, brands run campaigns in both the online and offline channels.
Chart of the week
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