Weekly recommended reads from Techarc - 38th Edition
Women perceive smart devices are not made with them in mind – Techarc International Women’s Day 2024 Special
On the eve of International Women’s Day 2024, Techarc today released consumer insights based on a survey done among 1,150 women across the country.? The findings are consolidated in an infographic. (Download a high-resolution PDF of the infographic)
Sharing the key findings of the survey, Faisal Kawoosa, Chief Analyst and Founder, Techarc said, “While technology remains gender agnostic, in personal tech space there is desire as well as scope to introduce product lines for men and women separately.? This can be based on hardware differentiation as well as the software and app defined use cases that could add more value to the respective users.”
“The smart tech ecosystem needs to leverage AI and other such technologies at both cosmetic layer as well as fundamental changes in the overall value proposition.? The designs, colours, materials and applications that go in these devices need to meet the changing expectations of women,” opined Faisal.
MWC 2024 – The era of luxurious tech
Why are market shares losing relevance in smart devices and others with changing business models?
Xiaomi HyperOS is good on smartphones. However, it could be solving a bigger customer problem
Chart of the week
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