Weekly recommended reads from Techarc - 35th Edition
In disguise ‘premium’ android brands have developed a promising feeder market for iPhone in India
We are all seeing how ‘premiumisation’ is redefining the market structure of smartphones in India.? The brands that were heavily skewed towards the affordability side are seeing dip in their market shares and those having premium offerings are witnessing growth.
There was a time when the Indian smartphone market above ?20,000 was just under 1% of the total sales and later got stagnant at around 3-4% for almost half a decade between 2014-2019.? This 3x growth was also a big jump for India and much of its credit goes to the successful creation of mid-premium pioneered successfully by OnePlus. While from global parameters it was a mid-premium market, for India it was an expansion of the premium market. Soon, we started defining the premium segment as anything above ?25,000, and in some cases ?30,000 depending on the benchmarks defined by various market research agencies tracking the market.? At Techarc we define smartphones above ?25,000 as premium which is further segmented into luxe with a threshold of ?50,000.? So, the premium at Techarc means ?25,000-50,000 and luxe is made by the smartphones selling at more than ?50,000.
OnePlus 12R hits the perfect equilibrium between price and the performance
Connected Cabs – Why Ola and Uber need them most?
The new smartphone KSP hierarchy is here
Chart of the week
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