Weekly recommended reads from Techarc - 30th Edition
In just 5 years MediaTek has convinced Smartphone OEMs to use Dimensity for the flagships
The fabless chipset maker, MediaTek which powers over 2 billion devices worldwide had been facing a challenge – the challenge of acceptance of being the chipset of choice of smartphone OEMs for their flagship phones.? Historically, the OEMs would go with a Snapdragon chipset for the flagships and use a MediaTek chipset for the mid and base variants of the model.
But all this has changed in just 5 years of MediaTek launching the Dimensity family.? Now it was not just a branding activity, but Dimensity was established to bring out the gold standard silicon from MediaTek.? Gradually we started seeing it fructifying for the Taiwanese chipset company which is an arch-rival to Qualcomm.? While most of the OEMs were having multiple chipset vendor strategy, OnePlus which was a Snapdragon buddy since inception also joined the trend with the launch of OnePlus Nord 2 using Dimensity 1200 paving way for MediaTek into the brand in 2021.? Another milestone for Dimensity was when Vivo announced X70 Pro its flagship smartphone using Dimensity 1200.? After this the association between MediaTek and Vivo has been growing strong to the extent that Vivo X100 Pro was the first phone to launch on Dimensity 9300, the first ever all big core chipset from any processor company.
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