Weekly recommended reads from Techarc - 24th Edition
Samsung needs to have a relook of A series to improve retention and strengthen S, Z series sales further
Samsung and financing of smartphones has developed great synergies. Talk to any retailer and you will learn that even customers who can afford to buy paying upfront the entire amount are increasingly showing interest in availing financing options rolled out by Samsung. No doubt it is also helping Samsung to upsell. Customers who come to purchase smartphones in the range of ?30,000-40,000 end up buying phones at least 30-35% costlier thanks to the financing scheme allowing them to purchase on EMIs
But this alone isn’t enough. At least for allowing M series users to upgrade. For an M series user to directly jump to S / Z series isn’t a routine behaviour. These are outlier users for the normal trajectory of premiumisation. The ideal upgrade for M series smartphone users within Samsung is A series. But this is where the weak link is! The A series portfolio of Samsung is a replica of M series with primary upgrade in RAM/ROM configurations. Well, that is not enough for users who look for premiumisation.
How is Apple Watch 9 helping me correct my walking style?
Youth acceptability of Lava and OnePlus to further increase their market shares in 2024 and beyond.? Youth are expected to contribute 44% of the total smartphone sales in 2024
OnePlus Open is a promising foldable smartphone, but early to own
Chart of the week
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