Weekly Recap: Week#5 - Your Winning Edge in Product Marketing & B2B Success

Hello, OneNexis Community,

This week has been all about you, your challenges, your opportunities, and the insights that can help you elevate your game in B2B Marketing.

700+ of you are now part of this journey, exchanging ideas and making impact.

Your engagement increased 53.3% compared to last week, shows that these topic matters.

Thank you for being part of this growing community!

1. The AI shift: How will it affect you?

"It's funny and interesting at the same time... AI losing its job to AI! When everyone said AI will take over human jobs"

Early this week, the world saw the disruption in the generative AI, with the rise of #DeepSeek, it isn't about AI - it's about how fast the industry is evolving.

#1 Deepseek became the no.1 trending app in the Apple's app store

#2 Deepseek which was created with only $6 million wiped out $800 billion in market cap, made shares of chipmakers Nvidia and Broadcom down by 17% (Source CNBC)

#3 OpenAI fights back against Deepseek AI saying the rival is using it's work for their apps

How do you stay ahead when change is constant? Let's discuss on Linkedin

2. Featured Article: The Secret to Winning in Product Marketing - Get Out of the Office!

Market research isn't enough, Competitive analysis and sales feedback won't cut it!

If you're not actively engaging with customers in their environments, you're guessing and not strategizing!

Key Takeaways from the article:

• Your messaging won't resonate unless you hear real customers frustration firsthand
• Your competitive positioning is weak if you don't know how customers actually compare solutions
• You will miss adoption barriers unless you see how users interact with your product in real environments and conditions

The closer you are to customers, the stronger your impact will be.

Read the full article here on Linkedin

Read full article on my blogsite - click here

3. Actionable Playbook: The Brutal Truth About Product Marketing

Most product marketers think they know their customers—but if you’re not talking to them regularly, you’re just making assumptions.

Your no-BS Checklist:

1. Get out of the office – Stop relying on secondhand insights.
2. Talk to truth-holders – Service teams, support teams, and sales teams know the real pain points.
3. Ditch the surveys – Real conversations reveal what customers won’t write in a form.
4. Turn insights into action – Messaging, positioning, and adoption strategies must reflect real feedback.
5. Kill the jargon – If your grandma doesn’t get it, neither do your customers.

Download the full playbook and take action today! on Linkedin click here

4. Fixing B2B manufacturing: Why strategies are broken?

B2B marketing in manufacturing is outdated. Long sales cycles, complex buying processes, and technical products require a different playbook. Here’s what actually works:

• Fix your value prop – If your differentiation is just “quality, reliability, and service,” you sound like everyone else. Own the pain points competitors ignore.
• Stop selling to one person – Map your buying committee and tailor your messaging.
• Ditch the ‘Launch & Pray’ GTM strategy – Pre-sell, create urgency, and get early commitments.
• Shift from brochures to thought leadership – Write about industry problems, not just product features.
• Use data, not guesses – Track campaigns, test messaging, and optimize continuously.

Are you marketing the way it’s always been done, or are you ready to shake things up? Let’s discuss. Download your play book here in the Linkedin post

5. Exciting Announcement: Introducing the OneNexis Podcast!

The OneNexis Podcast is here!

Expect insightful discussions with industry leaders, product marketing deep dives, and practical strategies to stay ahead. Stay tuned for our first episode dropping soon!?

What topics would you love to hear about? Drop your suggestions in the comments!        

Our first post on linkedin with a link to podcast: click here

Listen to my podcast here

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Stay connected and inspired

Arjune

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