Weekly Recap: Week #7 - Sell Smarter, Price Better, and Win More Deals

Hello, OneNexis Community!

This week was all about rethinking sales, pricing, and strategy.

Whether you're in product marketing, sales, or leadership, knowing how to sell smarter, price strategically, and challenge the status quo will put you ahead. If you're tired of outdated sales tactics, competing on price, and losing deals to better-positioned competitors, this edition is for you.

?? We also dived into the best books to sharpen your sales and negotiation skills. Stick around for top recommendations!

1. Stop Selling Water to Fish, Sell Oxygen to Divers Instead

Great sales isn’t about pushing harder. It’s about finding the right buyer and solving real problems.

• Stop wasting time convincing uninterested customers.?
• Instead, find those who already need what you offer and frame it the right way.
• Apple didn’t sell wireless earbuds. They made us want AirPods.?
• Tesla didn’t sell electric cars. They sold a vision of a sustainable future.?

The best sales & marketing strategies connect real solutions with real demand.         

Read the full post here: Link to Linkedin Post

2. Why Pricing is the Ultimate Growth Lever

Most businesses obsess over customer acquisition, but the fastest way to grow is to price smarter.

A 1% increase in price can drive a 10-12% increase in profit without increasing costs.

How to Optimize Your Pricing:

• Stop copying competitors. Price based on your unique value.?
• Shift from cost-based to value-based pricing. Customers don’t buy based on cost, but on perceived value.?
• Use psychological pricing strategies (anchoring, charm pricing, the Goldilocks effect) to influence decisions.?

DOWNLOAD YOUR PLAYBOOK IN THE LINKEDIN POST

?Your pricing strategy isn’t about cost, it’s about positioning and perception.         

Read more here: Link to Linkedin Post

?Read full Article here: Link to the Blog

?3. Why Most B2B Salespeople Lose Deals (And How to Fix It)

Most B2B deals aren’t lost on price or product quality. They’re lost because sales teams fail to control the conversation.

Top performers don’t react, they shape the conversation.

• Teach, don’t just sell (The Challenger Sale)?
• Ask deeper questions to shift perspective (SPIN Selling)?
• Negotiate with confidence, not concessions (Never Split the Difference)??

The best B2B sellers don’t just follow the customer’s script—they rewrite it.         

Read more here: Link to Linkedin Post

?4. The Best Books to Master Sales & Negotiation

If you want to sell smarter and negotiate better, these books are must-reads:

The Challenger Sale – Learn how top salespeople challenge buyers instead of just fulfilling requests. Perfect for those who want to win complex deals and control the conversation.?

Never Split the Difference – Former FBI negotiator Chris Voss reveals how to use tactical empathy to persuade anyone in high-stakes conversations. Great for pricing discussions, negotiations, and closing deals.?

SPIN Selling – The ultimate guide for consultative selling. Master how to ask Situation, Problem, Implication, and Need-Payoff questions to uncover the real pain points behind a buyer’s needs.

Which of these books have you read? Which one do you want to pick up next?  
Let’s discuss!        

5. The Worst Excuse in Product Marketing? “That’s Just How We Do It”

?Bad sales and marketing happen when people refuse to challenge the system.

• Customers don’t get your product? “They just need more training.”?
• Messaging isn’t working? “That’s how we’ve always done it.”?
• Competitors are winning? “We don’t need to change.”?

?Great marketers and sellers challenge the status quo and fix what’s broken.         

Read more here: Link to Linkedin Post

Your Competitive Edge Starts Here

This newsletter is here to help you sell, price, and market smarter. If you found value in these insights, share this with your network!

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Let’s keep learning and winning together.?

Arjune?

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