Weekly Recap: Week #6 - Pivot, Prioritize, and Lead Like a PMM
Arjune Venkataramani
Strategic Global Marketing Manager | EMBA-ISB | 17+ Years in Product Innovation, Business Growth & Customer-Centric Leadership | Driving Impact with Vision & Creativity | Healthcare | Atlas Copco | Photographer & Blogger
Hello, OneNexis Community!
This week was all about breaking into product marketing, making smarter leadership decisions, and owning your strategic impact. If you’re looking to transition into product marketing, avoid the biggest pitfalls in decision-making, or understand why PMMs are the unsung heroes of business growth, this edition is for you.
?? The OneNexis Newsletter is now on Spotify and Apple Podcasts! If you’d rather listen on the go, check it out here
?? Spotify?
Here’s what stood out in Week 6:
1. Want to Break Into Product Marketing? Here’s Your Playbook.
“How do I land a PMM or PM role without direct experience?”?
? You don’t need to start over. You need to reposition yourself.
?? Engineers: Turn problem-solving into product strategy.
?? Sales pros: Leverage customer insights for Go-to-Market (GTM) wins.
?? Aftermarket specialists: Bring real-world product challenges to life.
?? Your skills already translate—you just need to frame them right.
Read the full playbook here: Playbook
2. The Hardest Leadership Decision: When to Pivot vs. Persist
Most people don’t fail because they lack effort. They fail because they don’t know when to stop.
? Netflix pivoted from DVDs to streaming.
? Amazon expanded beyond books to an entire marketplace.
? Adobe and Microsoft ditched CDs for the cloud.
How do you know when it’s time to pivot?
Use this 3-step framework to make smarter leadership decisions:
1?? Dip vs. Dead End: Is this a temporary struggle or a lost cause?
2?? Tactical vs. Strategic: Can small tweaks fix it, or is a bigger shift needed?
3?? Fear vs. Data: Are you persisting based on real insights, or just afraid to quit?
?? Great leaders don’t just persist. They know when to pivot.
Read the full article here on OneNexis
3. Is Your Data Following You? True Story. ??
I didn’t search for Gaviscon. I didn’t say Antacid out loud. I didn’t even walk into a pharmacy.
But after eating something spicy and thinking “I might need an antacid later”… ?? Instagram hit me with a Gaviscon ad!
Are they reading my mind now?! ??
At this point, I don’t need Google. Google needs me.
Your devices are listening more than you think. How do you feel about it?
领英推荐
Let’s discuss: Click here to go to post
4. Not Every Idea Deserves Your Time. Here’s Why.
Ever sat in a meeting where every idea sounded revolutionary, until it was time to execute?
?? Execution beats ideas.
?? Before greenlighting any idea, ask these brutal questions:
?? Market Need: Do customers actually care?
?? Strategic Fit: Does it align with your company’s direction?
?? Feasibility: Can it be built without killing your team?
?? Impact vs. Effort: Is it worth the resources?
?? Stop chasing shiny ideas—start executing what truly matters.
Read more: click to read linkedin post
5. PMMs Drive Strategy—But Are Often Overlooked. Here’s Why They Keep Going.
You align teams. You shape business decisions. But when leadership talks about “key players”, are you left out?
?? No P&L? No problem.
?? No massive team? You still drive growth.
?? No credit? Your results speak louder than any title.
PMMs keep going, not for the title but because their work moves the needle.
? They influence without authority.
? They translate market insights into revenue.
? They align teams that don’t always agree.
?? The best PMMs don’t wait for permission to lead, they make their impact undeniable. Read more: Click Here
6. Listen to the OneNexis Podcast: Who Truly Drives Innovation? ????
Our latest blog is now available as a podcast on Spotify & Apple Podcasts! Dive into the debate: Do customers drive innovation, or do visionaries shape the future?
?? Listen now: Podcast
Thank You for Being Part of This Journey!
This newsletter exists because of you—your curiosity, your drive to grow, and your engagement. If you found value in this week’s insights, share it with someone who needs to see it.?
?? Subscribe on OneNexis.com to get high-impact strategies straight to your inbox.
Let’s keep learning, growing, and leading together.
Arjune
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