Weekly Recap for May 19, 2023
Designing events with precision, and taking risks, dominated conversations at the Experiential Marketing Summit in Las Vegas.
While big-brand hotels and specialized apps tout the advantages of instant booking, the cons may outweigh the pros when it comes to professional event management.
This guide demonstrates how leveraging a destination’s assets, intellectual capital, networks, and infrastructure can go a long way to making sure an event creates a strong return on investment. (Produced in partnership with BESydney )
Audience demographics, needs, and expectations for in-person experiential programs have shifted, engendering many business-to-business events to evolve into more engaging, personalized, consumerized, and ultimately, business-to-consumer event experiences.
When ESPA started its DEI initiative, some members weren't familiar with what that meant. A newly published guide addresses this challenge.
Entries for the inaugural Skift Meetings Awards are well underway and are set to celebrate the business events industry’s most esteemed suppliers.
Skift Meetings Podcast
Destination management organizations have fought for years to have a seat at the table, and now they are looking to help instill change in a variety of ways.