The Weekly Recap of Amazon CTR Tips & Tricks from John Aspinall

What's going on, CTR party people?

Get ready for this week's round of wisdom gems designed to amplify your Amazon Click-Through Rate (CTR). If you’ve been living under a rock, here’s what you missed and why you should care.

Orgain’s Unused Space Trick

Orgain , those supplement big shots on Amazon, just unveiled a genius move: slapping value props on their canister lids. Who knew that the unused lid space could be a goldmine for engagement? Picture this—transforming a blank billboard in Times Square into prime ad real estate. In the wild west of supplements, staying relevant means continuously updating your hero images to outshine the competition. Get on it or get left behind.

Coke vs. Pepsi: Lessons for E-commerce Agencies

Coke is everywhere and the default choice. Pepsi? Always playing catch-up. But here’s the kicker: when Pepsi innovates, people take notice. The same applies to e-commerce agencies. Sure, the "Coke" agencies stick to tried-and-true methods, but "Pepsi" agencies are bringing fresh, innovative approaches that deserve attention. If you're in the market for an agency, look beyond the usual suspects. You might just find a gem among the underdogs.

Agencies like:

Deepsee Commerce - Cartograph - Marknology - buffaBRAND Marketing - EXPANDO global - Toucan - Adverio - Growth Optimizers - Amazon Patriot - Elite Commerce Group - XP Strategy, Amazon PPC & Marketing - IG PPC - Hymie Zebede

Side note: Not ONE of the above agencies paid me one dollar or even asked to be mentioned here. They are just solid agencies that deserve some MORE time in the sun IMHO.

CTR 101: Show the Value in Your Hero Images

It’s baffling how many miss this: your main hero image should scream your product’s value. Top listings for aluminum pans do this flawlessly—size, quantity, you name it, it’s there. Shoppers are lazy; they want everything laid out clearly. If your images aren’t doing this, you’re practically begging them to click on someone else’s listing. Don’t cry about lost sales when you can fix it with a bit of Canva magic and some PickFu testing.

Golf Products: Master Your Hero Image

Selling golf gear on 亚马逊 ? You better be testing your hero images to see what actually attracts clicks. Compare packaged, assembled, and in-use images to find the winner. Even tiny tweaks can boost engagement and sales. And yes, copying what’s working for your competitors isn’t cheating; it’s smart business. Adapt or fade into obscurity.

Prime Day: The Disappointment Edition

Prime Day—what a letdown. I was ready to grab an Amazon Kindle for a steal, but Amazon dropped the ball. They should be giving these things away to drive ad revenue and subscriptions, but no, they played it safe. Another Prime Day, another missed opportunity. What did you all waste your money on?

Prime Day: Are Your Hero Images Ready?

Prime Day is the Super Bowl for testing product images. If you’re not using this opportunity to test and refine your images, you’re doing it wrong. Test on the search results page, do head-to-head comparisons, and iterate based on feedback. Your competitors are doing it—so should you. Optimize or be forgotten.

Forzagen: Controversy & Clicks

Let's talk Forzagen — a brand that could be a real contender on Amazon with the bigger dogs. By tweaking their hero images to show the product, flavors, manufacturing location, and more, we're aiming to boost their visibility and CTR. Testing these changes against competitors and previous versions will show what really works. Place your bets, folks.

PS - I originally ran this on Sports Research but the internet caught on fire LOL.

There you have it. Another week, another batch of insights to help you dominate Amazon. Stay tuned for more no-nonsense advice and cutting-edge strategies.

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John