The Weekly PR & Social Scoop - 18th April

Sun and Mail neck and neck in terms of UK audience reach

The Sun is narrowly the biggest commercial newsbrand in the UK in terms of overall reach, according to new data.

The Sun ?has a total monthly brand reach, including online and print, of 26.5 million – just beating the Mail titles’ 26.3 million.

However, separate monthly audience figures show Mail Online is the clear winner versus The Sun website in terms of online audience engagement. The latest?digital figures for February show readers and viewers spent 1.6 billion minutes with Mail Online ?during the month compared to The Sun on 337.9 million minutes.

The Mail has recently focused on promoting its social media growth - particularly on Tiktok - and its video and audio strategies.

In January it announced it had?reached a total of ten million followers on Tiktok across its various accounts. ?Its main Daily Mail page alone now has 8.5 million.

Is AirChat?the next big social platform?

A brand new social media platform has emerged on the market, designed solely for voice messages.?

AirChat is circulating as the newest and hottest social media app in the social stratosphere, where users can send voice messages that?will automatically transcribe to text within the app using AI.?

The app is similar to how Clubhouse used to operate, which was an audio group chat platform that grew a mass following back in 2021.?

AirChat is available on iOS and Android but is only accessible by invitation, as the platform is still expanding its reach.?

X Plans to Expand Annual Fee for All New Accounts

Elon Musk has confirmed X is going to expand on its one-off fee initiative for new X accounts in a bid to combat bot sign-ups.?

Musk confirmed the expansion after a user noted an update to the back-end code of the app, which indicated that X will be looking to charge all new users “a small annual fee before you’re able to post, like, bookmark and reply.”

Users will be able to create an account for free and browse the platform. But if you want to interact, you’ll need to pay for the features.?

TikTok announces partnership with AXS

TikTok has announced a new partnership with ticket-seller AXS, enabling TikTok users to purchase tickets to upcoming events within TikTok.?

The new partnership will allow artists to connect and provide information on upcoming events via the platform. Users then will be able to connect to the AXS website to make a ticket purchase.?

Whilst the ticket sales are not made within the app, it’ll help?expand TikTok’s functionality into purchasing, which is where the app wants to be after China’s version of the app saw the majority of its income come from in-stream shopping. The platform?is now pushing to evolve this globally.?

The new TikTok/AXS partnership is now live in the US, UK, Sweden and Australia.?