WEEKLY NEWSLETTER

Welcome to the WASK’s Weekly Newsletter! Your reliable source for digital marketing, social media, and Artificial Intelligence updates. Stay informed, and stay inspired with us!

TikTok Rolls Out New Misleading Measuring System to Inform Advertisers

TikTok is rolling out a third-party misinformation measurement system in an effort to boost advertiser trust. TikTok is working with partners like DoubleVerify, Integral Ad Science, and Zefr to introduce a new measurement that determines whether ads are appearing alongside misleading content.

The system is aimed at helping brands stay safe and get optimized ad results, especially during the upcoming US elections. In early tests, TikTok’s misinformation rate was found to be below 0.1%.

Meta Publishes Comprehensive Report on Social Impact Studies

Meta has addressed issues such as AI development, metaverse vision, environmental impacts, and data privacy in its “Responsible Business Practices Report.” The company is taking an open-source approach to democratize AI and close the digital divide between different regions.

Meta also highlights its $5.5 billion data privacy program and environmental protection efforts. The report also highlights the company’s social responsibility projects and the potential risks of future AI development.

Snapchat Is Switching to Google's Gemini System for AI Development

Snapchat has begun integrating Google’s Gemini AI system to enhance its artificial intelligence (AI) functionality. Until now, Snapchat’s main AI element, the “My AI” bot, has been working with OpenAI’s GPT models, but now it’s making the switch to Google’s Gemini system.

The reason for this transition is that Gemini has a better understanding of different types of information, such as text, audio, images, and videos, and a stronger capacity to solve problems based on visual context. Google’s translation capabilities also play a significant role in this transition.

Snapchat CEO Evan Spiegel said that My AI is an effective assistant for people to answer general knowledge questions and solve problems based on visual context. While Snap has not completely moved away from OpenAI, it seems that it will be moving more towards Google’s tools.

YouTube Will Allow Editing of Videos That Violate Rules

YouTube is working on a new feature that will allow creators to keep their videos on the platform by editing out the parts that violate the rules. This new editing option will allow videos that have been removed for age-restrictions or community guidelines to be republished on YouTube if the problematic parts are fixed.

With this feature, which will be available in YouTube Studio, creators will be able to fix their videos using the platform’s video editor tool and resubmit them for review.

TikTok Is Shutting Down TikTok Music App

TikTok has announced that it will shut down its separate music streaming app called "TikTok Music" due to operational challenges and limited user interest. The app was initially launched in India in late 2019 under the name "Resso". However, Resso also failed to gain traction after TikTok was banned in India.

TikTok Music was renamed Resso last year and relaunched in Brazil and Indonesia. However, due to music licensing issues and the inability to compete with existing competitors, TikTok has decided to shift its focus to its main app.

The app will shut down on November 28, 2024, and users will be able to transfer their playlists until then. TikTok stated that it aims to add more value to the music industry.