Are You Keeping Up with the Latest Ad Trends?

Welcome to the WASK’s Weekly Newsletter! Your reliable source for digital marketing, social media, and Artificial Intelligence updates. Stay informed, and stay inspired with us!

Google Introduced Data Encryption Technology in Ad Targeting

Google is introducing a new solution that allows for effective ad targeting while limiting personal data collection: “confidential matching.” This method allows businesses to reach the right audiences by combining first-party data with Google’s insights.

Confidential matching uses Trusted Execution Environments (TEEs) to encrypt two sets of data and prevent personal data from being shared. According to Google, TEEs increase data security by isolating data so that even system administrators cannot directly access it.

With this move, Google aims to increase data privacy while preserving targeting capabilities.

Reddit Launches New Ad Library to Help Marketers

Reddit has introduced the “Reddit ad inspiration library” to help marketers identify the best-performing ads on the platform. This library allows users to examine the most effective campaigns across a variety of industries.

Users can further refine their search results by filtering keywords, industry, ad budget, and format. Additionally, each ad sample also includes three creative best practices determined by Reddit’s AI system.

Reddit has also launched a beta version of an “AI Copywriter” tool within Reddit Ads Manager that generates platform-specific ad copy. These new tools aim to help users improve their advertising strategies on Reddit.

Google Announces AI Innovations for Advertisers

Google announced new AI updates for Google Ads at DMEXCO, one of Europe’s leading digital marketing events. New features include enhanced AI creation support, asset generation, new parameter controls, and improved reporting.

AI ad creation tools will be available in more languages, including German, French, and Spanish, in the coming months. AI image editing tools will also be available for more campaign types.

Google is also introducing new asset coverage reporting, which offers specific recommendations for improving performance. These updates highlight the potential value of AI for advertisers.

YouTube Expands Reach for Pause Screen Ads

YouTube has expanded the ways brands can reach YouTube viewers by offering the pause screen ad format to all advertisers. These ads reduce the playback window while showing targeted promotions, reducing interruptions for viewers.

Google says pause ads have been well-received by both advertisers and viewers. However, some commentators complain that the format compresses ads even more. It notes that pause screen ads can be viewed on a variety of platforms, including mobile apps.

This new format offers brands an effective way to increase visibility and get direct response.

Meta Announces Updated Ad Options for the Holiday Season

YouTube has expanded the ways brands can reach YouTube viewers by offering the pause screen ad format to all advertisers. These ads reduce the playback window while showing targeted promotions, reducing interruptions for viewers.

Google says pause ads have been well-received by both advertisers and viewers. However, some commentators complain that the format compresses ads even more. It notes that pause screen ads can be viewed on a variety of platforms, including mobile apps.

This new format offers brands an effective way to increase visibility and get direct response.

Google Launches AI Training Programs for SMEs

Google is launching a new grant program and AI workshop to help small and medium-sized businesses (SMBs) better understand the potential of AI to improve their business processes.

Google will set up a $10 million fund for SMBs in the United States, creating a training program called “AI U” in collaboration with the Small Business Development Center (SBDC). The program will provide training and mentoring to SMBs by creating AI Clinics at universities and community colleges.

Additionally, a new AI training course, created with contributions from Google experts, will help SMBs optimize their processes.