WEEKLY NEWSLETTER

Welcome to the WASK’s Weekly Newsletter! Your reliable source for digital marketing, social media, and Artificial Intelligence updates. Stay informed, and stay inspired with us!

Meta Shares New Information About AI-Powered 'Advantage' Ad Suite

Meta has shared new information about its “Advantage” ad suite, which powers ad automation with AI. Advantage+ campaigns automate the entire campaign process from creative to targeting and bidding, providing great success for advertisers.

Meta’s AI systems can reach untargeted potential customers by showing ads to a wider audience. Meta’s systems optimize ads based on individuals’ preferences and behaviors, allowing them to reach a more active and engaged audience.

Ad creators and messages can be customized to different groups. This new guide from Meta aims to help advertisers better understand and try out Advantage tools.

Meta Introduced New Features of Facebook and Messenger: Local and Explore Tabs, Messenger Communities, and Artificial Intelligence Integrations

Facebook and Messenger announced major updates at the Facebook IRL event in Austin. Facebook is adding new Local and Explore tabs. The Local tab brings together local content like Reels, Marketplace, Groups, and Events, while the Explore tab offers personalized content based on users’ interests.

Messenger Communities also helps small and medium-sized communities connect around common interests. AI integrations make it easier for users to find answers to group questions and discover content.

A new full-screen video tab for Reels and videos will make it easier to find videos. Facebook and Instagram users can now share event invites via SMS and email. Meta AI integrations support content creation, enabling more creative sharing.

TikTok Announces Automated Ad Targeting Options for Holiday Season

TikTok has announced new automated ad options to boost advertiser interest as the holiday season approaches. A fully automated ad solution called “Smart+” has been introduced. Smart+ aims to deliver the best performance by automating ad targeting, bidding, and creative processes.

TikTok has also introduced a new automated campaign solution called “GMV Max.” This solution aims to increase sales through TikTok Shop and simplifies the ad creation process. GMV Max aims to optimize traffic across organic content, paid ads, and collaborative posts.

TikTok has also introduced new data privacy technologies and conversion measurement tools to provide advertisers with better returns. These new features will make it easier to measure the overall impact of ad campaigns and conversion rates.

Meta Shares Tips for Reels Ads as Holiday Season Approaches

Meta has released step-by-step guides and tips for Reels ads ahead of the holiday season. Half of the time spent on Instagram is spent watching Reels, increasing the potential impact of Reels ads.

Meta released a 19-page Reels ads guide at the Agency Partners Summit, providing practical advice for increasing user engagement and how to integrate Reels ads into your campaign setup.

The guide analyzes Reels viewing habits and offers suggestions for content creation to optimize ad performance .

Gemini Live is Now Available in Over 40 Languages

Gemini Live is designed to be a personal AI assistant that allows users to have more natural conversations. With this new update, Gemini Live is now available in over 40 languages and can support two languages simultaneously. This feature, which is set up on Android devices, offers users a wider range of language support.

In addition, Gemini can now integrate with Google applications such as Gmail, YouTube, and Google Calendar, and complete tasks more quickly and efficiently using information from these applications.

X Removes Ad Revenue Sharing for Creators

X is making a significant change to its monetization program for content creators, changing ad revenue sharing to a percentage of Premium user payments.

Content creators will now earn income from followers subscribing to X Premium and engaging with their content. X says that under this new system, 25% of Premium subscription payments will go to content creators.

This change encourages more real engagement for content creators, while also driving users to subscribe to Premium.

However, with X’s ad revenues decreasing, this new system could offer a more sustainable way for content creators to increase their earnings. The new regulation will go into effect on November 8th.

Meta Announces Image Animation and Video Expansion Tools at Advertising Week

Meta announced new ad updates during Advertising Week. The company added AI-based creative options like “Image Animation,” which animates static images with moving elements, and “Video Expansion,” which expands video assets into different formats.

It also introduced a new format that allows brands to integrate creative content into collection ads, and a tool called “Partnership Ads Hub” to better manage partnership ads.

Meta said the video tab will create more advertising opportunities for users and allow for more targeted ads. With video content accounting for 60% of users’ time on Facebook and Instagram, these innovations are expected to positively impact marketing strategies.