Weekly Newsletter 24.05.2024

Welcome to the WASK’s Weekly Newsletter! Your reliable source for digital marketing, social media, and Artificial Intelligence updates. Stay informed, and stay inspired with us!

Google Introduced New AI-Powered Advertising Tools at Marketing Live 2024

Google introduced new advertising tools at the Marketing Live 2024 event. These tools include AI-powered creative editing tools, new Shorts ad formats, and updated Google Business profiles.

In Performance Max campaigns, Google will allow brands to create brand-compatible creative variations by entering their logo, color guide, and fonts.

Additionally, AI-powered creative enhancements such as expanding the background of images, adding objects, and cropping images with text commands will also be available. Google will make Business profiles more visual, highlighting product and brand images, videos, and customer reviews.

Additionally, new AI-based body shape mockups that simulate how clothes will look on different body types can also be used in shopping ads. Google will also offer the capacity to create short videos or GIFs from product photos.

New ad experiences and formats aim to guide users' purchasing decisions and capitalize on the popularity of short video content. The Ads Data Manager tool will allow businesses to improve their campaign targeting by integrating first-party data into the Google Ads system.

TikTok Improves User Experience by Updating Advertising Tools

At the TikTok World 2024 event, TikTok announced new features that will make it even easier to use by updating various advertising tools. Introducing a new creative AI suite called “Symphony,” TikTok has gathered existing AI tools into a single platform. It also launched a centralized marketing tools platform called “TikTok One,” allowing brands to more easily manage their ad campaigns.

TikTok has also improved its predictive AI and machine learning tools to improve ad targeting. It will offer the opportunity to evaluate campaign performance from a single place with a new measurement tool called "Unified Lift".

Additionally, two new advertising products were introduced: "Interactive Add-Ons for TopView" and "Duet with Branded Mission". These innovations will make the use of TikTok's advertising tools more practical and help brands create more effective campaigns.

Meta Adds Video to Its Automated Catalog Ads

Meta offers a new automated video ad option, now allowing video assets to be used in Catalog Product Ads. Catalog Product Ads, previously known as Dynamic Advertising, could upload advertisers' product catalogs to Meta's system and show the most relevant products to users.

These ads, which until now only included fixed visual placements, can now also include video content. Meta states that video content will be automatically shown to the most suitable users on different platforms such as Reels, Feed, and Stories. Meta emphasizes that it is important to attract the viewer in the first 2 seconds of video content and make a call to action within 5-6 seconds.

This new feature can help advertisers run more optimized campaigns by capitalizing on the popularity of the video format. Catalog Product Ads are now available to all advertisers through Advantage+.

X Develops Grok Analysis Button for AI Verification

Further increasing the focus on the Grok chatbot, X is developing a “Grok Analysis” button to verify any post on the app. Elon Musk states that the analytics option will check any posts with AI verifications in the future, but it's not quite ready yet.

However, it's unclear how reliable these verifications will be, given that Grok has a hard time distinguishing difference from reality. Especially considering the false news headlines that resulted from Grok misinterpreting some of the posts. This shows that X needs to make improvements in accuracy.

LinkedIn Adds Labels for AI-Generated Content

LinkedIn has begun adding labels to AI images in the feed, partnering with the Coalition for Content Provenance and Authenticity (C2PA) to tag AI-generated content. These labels will appear as a small C2PA icon in the upper right corner of the image, and more information about the image can be obtained by clicking on this icon.

Labels will be added automatically based on the code data of the images identified through the C2PA process. This step aims to increase the transparency of AI-generated content through digital waterproof signs and limit the spread of “deepfake” content. Large companies such as Microsoft, Google, Adobe and OpenAI have also adopted C2PA standards.

TikTok Adds 'Floating Player' to Enable Expanded Viewing on Desktop

TikTok offers a small but useful update to its users. The platform has added a new "floating player" option that allows you to switch to other tabs while watching TikTok videos on desktop computers.

The new Floating Player option is located in the lower right corner of the desktop playback window, and when you click it, you can drag the player wherever you want. This way, you can keep the TikTok video playing in the corner of your screen while doing a monotonous spreadsheet.

TikTok Launches Fan Spotlight to Boost Music Promotions

TikTok announced Fan Spotlight, a new feature for music artists. This feature will allow artists to showcase their favorite fan videos in the music tab. Artists will be able to choose their five favorite fan videos and pin them as a “Fan Spotlight” at the top of the music tab.

This will help fans get more engagement on the app and musicians expand their audience to the maximum extent.