Weekly Newsletter - 23.02.2024

Welcome to the WASK’s Weekly Newsletter! Your reliable source for digital marketing, social media, and Artificial Intelligence updates. Stay informed, and stay inspired with us!

Google Enhances 'Performance Max' Ads with AI Integration

Google integrates new AI elements, including Gemini LLM technology, into its automated "Performance Max" ad campaigns. This enables the automated generation of headlines and ad copy, aiming to streamline the ad creation process across various Google channels.

While promising increased conversions, there's a risk of repetitive or lower-quality content over time. Despite this, upcoming updates such as Imagen 2 data set integration and video generation tools offer advertisers more options to experiment and enhance brand awareness, with the need for careful monitoring for optimal results.

You can also use WASK to optimize your Performance Max campaigns. It provides you with several optimization types and helps you get better results on your ads.

Meta Expands Instagram Creator Marketplace Globally

Meta extends access to its Creator Marketplace beyond the US, opening doors for businesses in Canada, Australia, New Zealand, the UK, Japan, India, Brazil, and Chinese export brands.

New machine learning-based recommendations aid in connecting brands with suitable creators for effective Instagram campaigns. Access to the marketplace will soon be available through Meta Business Suite in the newly added regions.

LinkedIn Highlights B2C Marketing Potential

LinkedIn offers new opportunities for B2C marketers based on recent member research. Research shows that LinkedIn members have higher incomes and assets than other platforms and are more willing to buy luxury products. This data points to new opportunities for a broader range of product ads and content on the LinkedIn platform.

Meta Tests Cross-Posting Between Facebook and Threads

Meta begins testing cross-posting features between Facebook and Threads, allowing users to share text and link posts from Facebook to the new Threads app. The move sparks debate over the relevance and impact of integrating platforms, with some questioning Threads' unique identity amidst Meta's broader content strategy.

Despite differing opinions, Meta pursues its data-driven approach to enhance engagement and expand Threads' user base.

Google Introduced Local Artificial Intelligence Model 'Gemma'

Google introduced Google Gemma, a new artificial intelligence model. Gemma is designed to run on local devices rather than in the cloud and serves researchers. Gemma, developed by DeepMind, consists of two different models: Gemma 2B and Gemma 7B. Google states that Gemma aims to contribute to the community and help developers create responsible AI.

Google Suspended Gemini's Feature to Create People Images

Google has suspended the ability of its artificial intelligence chatbot Gemini to create human images. Google announced that they are working to improve the feature and will release an updated version soon. The move comes after the app was accused of racism against white people and inaccuracies in its portrayals of historical characters.