Weekly Newsletter 19.04.2024
Welcome to the WASK’s Weekly Newsletter! Your reliable source for digital marketing, social media, and Artificial Intelligence updates. Stay informed, and stay inspired with us!
Meta Shares New Lead Gen Advertising Tips
Meta has offered some new tips for marketers who want to run Lead Gen ad campaigns. These tips include strategic suggestions such as taking advantage of seasonal trends, using instant forms, and targeting artificial intelligence tools. These tips can offer valuable guidance to optimize campaign performance.
Google Adds Artificial Intelligence Generated Images to Demand Gen Campaigns
Google is adding AI to its Demand Gen campaigns so advertisers can now create images in-stream. This new feature allows advertisers to create and use visuals specific to the campaign type.
According to Google's statement, it will be possible to test new creative concepts more efficiently with these generative imaging tools. This feature can be a great help to launch advertising campaigns more effectively.
Meta Advertisers Report System Glitches Increase Ad Prices
According to a new report from Bloomberg, Meta's advertising system has been operating "glitchy" for the past few weeks and advertisers are concerned about this situation. Various marketers are reporting that the cost of advertising campaigns has increased significantly, results have been mixed, and sales have declined.
Meta states that it has fixed some technical issues, but that the problem is not widespread. Therefore, it may be important to monitor your ad performance carefully.
YouTube Launches Premium Placement Option for Shorts Ads
YouTube is trying to ensure optimal placement of Shorts ads by offering advertisers a new "YouTube Select Shorts" option. This option will allow brands to place their ads alongside the best-performing Shorts content across various categories.
Considering Shorts' skyrocketing view numbers, this option could be a valuable consideration in your video campaigns.
TikTok Announces New Brand Safety Checks and Expanded Ad Verification Partnerships
TikTok announced expanded partnerships with third-party ad tracking providers and some new ad security controls that let you more easily manage your ads within TikTok Ads Manager. These new features will help you better determine where your TikTok ads appear and ensure the security of your brand.
Google's Artificial Intelligence Search Feature May Decrease Website Visits
After the USA, Google started testing its artificial intelligence search feature in the UK. With this feature, a general summary created by artificial intelligence will be presented to users in the search results. However, some publishers are concerned that AI responses could reduce visits to their sites.
This feature, which Google calls "Search Generative Experience", is currently only available to some signed-in UK users. It is also stated that Google is considering offering subscriptions for some premium AI search features in the future.
Meta Launches the Most Advanced Artificial Intelligence Chatbot Across All Its Applications
Meta is preparing to take a bigger step to challenge OpenAI and others by investing heavily in artificial intelligence and using its resources. Facebook, Instagram, WhatsApp and Messenger users will now have direct access to Meta's cutting-edge AI assistant in the search bar of each app.
This new feature aims to provide users with a smarter and more useful experience, thanks to Meta AI built by Meta with Llama 3.
OpenAI's New Technology, Voice Engine Enables Voice Cloning
OpenAI introduced its new technology, Voice Engine. This voice cloning artificial intelligence model claims that it can produce new voices with just 15 seconds of voice samples.
The company held a preview launch of its Voice Engine and stated that the technology allows it to create new voices by uploading 15-second voice samples. However, it said it would not be widely available at this time due to risks of abuse.