Weekly Newsletter 10.05.2024
Welcome to the WASK’s Weekly Newsletter! Your reliable source for digital marketing, social media, and Artificial Intelligence updates. Stay informed, and stay inspired with us!
X Will Add the Feature of Creating Ad Audiences with AI
X will soon offer advertisers the ability to create ad audiences using AI for X campaigns. Soon, you'll be able to simply describe the intended audience, such as "tech-leading users," and X's AI matching system will provide you with an ad audience based on that description. This can allow advertisers to predict the perfect audience for their campaign based on simple descriptions.
Meta Adds Advanced AI Creation Tools for Facebook and Instagram Ads
Meta is adding more AI tools for advertisers. These tools include advanced text and image creation, creative expansion, text overlay, a centralized collection of AI tools within Ads Manager, and more.
Meta states that this updated process will produce better results, making it easier to create completely new variations where the products are still in focus. This allows for more variation based on the parameters that work best for Facebook and IG ads, while also working towards making the system more attuned to your brand's voice and tone.
YouTube Adds Simplified Ad Campaign Creation Within Studio
YouTube makes it easier to promote your videos. The simplified ad campaign creation option within YouTube Studio is made more accessible than advanced ad creation via Google Ads.
With this feature, you can launch a campaign in YouTube Studio's Promotions tab with simplified creation and targeting options to get any video you upload in front of more people.
YouTube Promotions are available on any channel that meets the requirements and has over 1,000 subscribers. While this new option is available to all users on the desktop, it is being tested with some users on the mobile application.
TikTok Holds Campaign and Creative Optimization Webinar
TikTok is hosting a free marketing webinar on content creation, production techniques, campaign optimization, and more. According to TikTok's announcement, this session, which will be held via Zoom on May 16, will take place with the participation of TikTok experts.
It can be a valuable opportunity to learn more about TikTok campaign optimization and content strategies. If you're considering investing more in TikTok marketing, this webinar might be for you.
TikTok Will Label Content Created with External AI Tools
TikTok provides more transparency by adding new labels to content produced with external artificial intelligence tools. These include collaborating with C2PA to identify content's use of AI and labeling them within the content.
Additionally, TikTok is running campaigns on understanding and identifying AI content. These steps are considered important breakthroughs toward increasing artificial intelligence transparency and highlighting its misuse.
Meta Adds New Features to Its Verification for Business Subscription Package
Meta is adding more features to its Verification for Business Subscription Package. This verification, which allows companies to purchase blue checkmarks for their Facebook and/or Instagram profiles, is being expanded with new items and higher-priced options.
Notably, Meta's Verification for Business Subscription Package has so far only been available to brands in Australia, New Zealand, and Canada, but now businesses in Argentina, Mexico, Chile, Peru, France, and Italy will also be able to purchase verification checkmarks on each app.
This expansion may indicate that Meta is receiving positive signals from brands expressing interest in this option.
YouTube Tests AI-Powered Jump Ahead Option
YouTube has expanded testing of its new AI-powered Skip Ahead option. This feature allows viewers to easily skip to the most relevant part of any video. This option, which YouTube tested with a small group of YouTube Premium subscribers, is now available for all Premium users in the US.
It can be very useful for students who want to review long videos or those who want to watch documentary series. YouTube has not yet stated when this feature will be widely available.
X Adds AI-Generated News Summaries for Premium Subscribers
This week, X launched new news summaries powered by the Grok AI engine. X Stories will provide real-time summaries of the latest trending conversations on the app using X posts.
These summaries will allow you to quickly catch up on the day's main discussion topics. However, since this system is based on X posts, it may not be reliable in terms of accuracy and correct interpretation of meaning.
X Launches Grok AI Chatbot in the UK
X has announced that X Premium subscribers in the UK will now have access to the Grok AI chatbot, making it X's first country in the European region. The Grok bot allows users to send conversational queries to the system and receive answers directly in the stream.
Although Elon Musk is an investor in OpenAI, it is stated that he broke off his relationship with OpenAI and created his own AI tool. It is anticipated that this new chatbot from X will be able to provide more up-to-date and accurate answers, especially since it has access to X's database of posts.
YouTube Live Tests AI Ideas Generator for Clips
YouTube has launched a live test of its content inspiration tool's latest AI feature, available to some YouTube Studio users. This tool will help you come up with ideas for your next clip by providing content tips and notes based on audience trends.
However, some concerns are that recommendations are often based on existing contents and may therefore be derivative. YouTube notes that the feature is currently only available for certain channels that publish videos in English.