Weekly News: Tiktok in search ads?!
Hello marketers??
Here is our weekly newsletter!
Our team has compiled the most important news and updates in the marketing world so that you can stay up-to-date.
In this newsletter you will find:
Google's new goal updates
Selling premium episodes @Tiktok
Tiktok is entering to search ads
Youtube is removing which feature?!
Google Ads now offers a new customer acquisition goal, allowing you to efficiently gain new customers through your campaigns. You can optimize your campaign by offering higher bids for new customers or by optimizing the campaign for new customers only. You can use the "bid only" targeting option for new customers in your campaign settings. This feature requires a customer match list of more than 1,000 members.
?? Benefits:
?? Efficiency
?? Increased share of new customer conversions for growing the business and obtaining long-term revenue
?? Efficient use of budget for new customer acquisition resulting in lower acquisition costs
?? ?? Easy to set up and use
?? Reporting on new and returning customer conversions
TikTok is looking to expand its content offerings by allowing creators to sell premium episodes of their shows directly to viewers. The new feature, which is currently in testing, will allow TikTok users to purchase access to exclusive episodes of their favorite series by setting their own prices for the content.
The new feature that allows creators to sell premium episodes represents a significant change in the way creators can make money from content on the platform. This move could potentially create a new revenue stream for creators and lead to the creation of higher quality content that attracts more viewers.
For advertisers, this presents a unique opportunity to reach a highly engaged audience and establish a strong presence on the platform ????
It is reported that TikTok has expanded its offerings by entering the search ad market and directly competing with Google and Microsoft.
领英推荐
TikTok is preparing to launch its own search ads platform, which will allow advertisers to bid on specific keywords and phrases related to their products or services.
?? Advantages:
For consumers, TikTok's entry into the search ad market could mean more relevant and targeted ads. If advertisers can target their ads to specific audiences more effectively, consumers may be more likely to interact with these ads and find products and services that match their interests.
TikTok's platform could offer more competitive prices and better returns on investment compared to Google's platform, which could make it more attractive to advertisers looking to expand their advertising budget.
?? Disadvantages:
However, TikTok's entry into the search network ads market is not without risks. Google has a significant advantage in this market, and TikTok will need to offer attractive features and competitive prices to lure advertisers away from Google's platform.
TikTok will also need to ensure that its search ads platform is user-friendly and does not negatively impact the user experience on the app. If users feel inundated with ads or the ads are not relevant to their interests, they may be less likely to interact with the platform overall.
Hear you asking should we be on TikTok now?
... just kidding??
?? The move is in response to feedback from viewers who find these ads annoying.
?? Placeholders are less effective than other ad formats, such as ads played before a video starts.
?? Removing these ads creates an opportunity for content creators to earn more revenue from other ad formats.
?? Google aims to benefit the YouTube content creator community through this change.
?? YouTube faces intense competition from other video-sharing platforms like TikTok and Instagram, so it hopes to keep up with younger audiences by offering shorter videos and algorithmic content discovery features.
?? Removing these ads opens up a gap that may lead to increased competition and pricing for other ad formats, making it harder for smaller businesses to compete.
Enjoy news, share your comments & notes.
?? If you are here in our newsletter - that means something. Join our community of marketers.
Team Adsbot ??