Weekly News Recap

Google Lens: Now With More AI

As Google continues to upgrade its vast product line with AI infusions, the latest on the list is Google Lens. The visual search tool now boasts more intelligence to not only identify items in a photo or live camera view, but let users go deeper in asking questions about said items.

As background, Google Lens is the search giant’s visual search play. Rather than typing (or speaking) text, it lets you simply point your camera at objects to identify or contextualize them. You can also do this with photos on your device’s camera roll or those encountered on the web.

Snapchat and the Chateau de Chantilly: when a 19th-century banquet is recreated in augmented reality

For its reopening to the public this Saturday, January 27, 2024 after a few months of dormancy, the Chateau de Chantilly is teaming up with Snapchat. The opportunity to unveil an augmented reality experience on the theme of gastronomy. An original way to renew our view of the historic domain, and to make us salivate at the same time... After exploring the Egyptian antiquities of the Louvre Museum and collaborating with Jain and Daft Punk, Snapchat's AR (for augmented reality) Studio is tackling the Chateau de Chantilly. (Harper Bazaar )

Chanel dedicates a mobile game to its Chance perfume

For a perfume born around the theme of gaming, integrating a gaming application into its communication strategy was ultimately only a matter of time. An interactive variation of the new Take Your Chance campaign, Chance The Game intends to seduce - and retain - the new generation. A few weeks ago, Chanel unveiled the brand new promotional film for its Chance perfume. Signed by director Jean-Pierre Jeunet ( The Fabulous Destiny of Amélie Poulain , A Long Engagement Sunday, etc.) , the campaign features four young women in the colors of the fragrance and its variations. Their playground? A funfair with pop accents. (Journal du Luxe )

The State of Spatial: 10 Trends Driving XR

the new year always brings pundit predictions. Unfortunately, most are general takes with no teeth nor quantifiable accountability (e.g., “XYZ will be big this year”). To avoid that watered-down approach, we aspire in our predictions to have concrete outcomes such as sales figures. With that discerning eye, a worthwhile set of predictions recently crossed our desks. Former colleagues and partners at AWE and Super Ventures, Ori Inbar and Tom Emrich, reunited to break down their 2024 outlook. The discussion ended up being much deeper than just predictions. If you weren’t able to catch the event, we have you covered. We’ve summarized each of the ten trends that they tackle, as well as the full event video embed.

1. 2024: A Breakthrough Year for XR?

– XR is seeing momentum as it collides with AI and excitement builds. – This was seen at CES where XR and smartglasses made a big splash. – XReal Air 2 Ultra and Sony’s new enterprise play were show favorites. – Apple Vision Pro has also sparked XR excitement on a larger scale. – There’s also evidence in figures & projections from research firms. – After a dip in ’23, some are projecting hardware shipments to grow 46%.

2. 2024: The Year of Spatial Computing?

– “Spatial computing” isn’t a new term but it sees mainstream recognition. – Emrich: the term will be this year’s media darling, propelled by Apple. – Transitioning from all the acronyms will make it more mainstream-friendly. – This also broadens the opportunity into orbiting sectors, including AI. – This also includes everything from autonomous vehicles to filmmaking.

3. 2024: The Year of Mixed Reality?

– There’s been some naming confusion but MR is finally coalescing. – It has come to denote devices that perform both AR and VR. – Quest 3, and other passthrough AR devices, helped solidify this. – As a result, passthrough AR (MR) will be a new standard in VR. – Seeing the real world by default also makes VR less isolating. – MR also accelerates AR and represents the latest stage in its journey. – Inbar: MR is the realistic stepping stone to the AR that we all want. (AR Insider )

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Yesterday, Apple released its ambitious Vision Pro headset to consumers. Over 600 apps & and games are currently available on the visionOS store, with more to come. Although Netflix & and YouTube aren’t launching dedicated apps (yet), there are still many apps available including some interesting shopping experiences! Besides Uber Eats, Temu and Zillow Immerse for house hunting, there are four brands (powered by Obsess ) that show glimpses of the Future of Shopping on the Vision Pro:- J.Crew - e.l.f. Cosmetics Store - Mytheresa - Alo Yoga. Each of the "spatial computing" apps incorporates the best of Apple’s latest tech:? progressive immersion? high definition 4K displays spatial audio? interactions via intuitive hand & eye movements? SharePlay? a blend of digital content with the physical space around you (Nick Vinckier )

Netflix Celebrates New Season of Love Is Blind With AR-Enabled Wine

Ahead of the Season 6 premiere of Love is Blind on Netflix Feb. 14, Netflix partnered with wine company Cupcake Vineyards to release a “Love Is Wine” Chardonnay with AR-enabled labels.

Shoppers can scan the QR code under the lid of each bottle of Love Is Wine Chardonnay to launch an augmented reality experience that allows them to view a stage in AR and open a virtual door for a chance to win a trip to a resort in Playa Del Carmen, Mexico that has been featured on the show.?(AdWeek )

Want to check out our augmented reality projects? Follow us here on LinkedIn or on Instagram?at @ atomicdigital.design .

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