Weekly News Recap

Louis Vuitton launches new NFT, a virtual trunk costing 6,000 euros

The 200 editions of this digital collectible (or NFT), are priced at 6,000 euros and are reserved exclusively for the brand's VIA customers, a program it launched in June 2022. This is the first major project dedicated to Web3 to be carried out directly by the brand, leading it to sell digital products for the first time in its history. Until now, it had only made rare forays into this field, in the e-sports sector, via a partnership with the League of Legends game in 2019, and through the Louis The Game video game, launched in 2021, with a very first series of NFTs, which were not marketed. This exclusive digital journey harnesses the power of Aura Blockchain Consortium’s Multi-Token Minter (MTM), seamlessly blending digital art and craftsmanship. (Fashion Network)

Balenciaga is giving its clothes their own exclusive soundtrack

A new partnership with digital identity company Eon enables wearers to listen to an Archive song that was created for Balenciaga Music. Only people who scan the physical product have access, marking Balenciaga’s first time experimenting with connected clothing. Balenciaga is equipping its new line of hoodies and sweatshirts with an exclusive song that is a favourite of artistic director Demna. People who scan a near-field communication chip on the garment can access a new song and playlist from trip-hop group Archive. The song can’t be shared as the link is encrypted — it can only be heard by scanning the garment. (Vogue Business)

Roblox is ushering in a new era in omnichannel marketing strategies for brands

Roblox offers a unique canvas for brands to craft immersive, interactive experiences that resonate and build affinity with a digitally savvy audience. It sets a new standard for what effective omnichannel engagement looks like in today's ever-evolving world. While an omnichannel approach typically involves elements like a website, social media, and in-store experiences, brands are beginning to lean more into emerging platforms and immersive experiences like Roblox. (Exclusible)

New Maps updates: Immersive View for routes and other AI features

These Maps updates make it easier to plan and navigate with confidence and give you a whole new way to search and explore. Over the past few years, Google Maps has transformed how people interact with the world with features like eco-friendly routing to help you take fuel or energy efficient routes, and Live View to help you orient yourself when walking with augmented reality. Today with the power of AI, we’re announcing even more updates so you can confidently plan and navigate trips, make sustainable choices, and get quick inspiration for things to do. Google Maps provides over 20 billion kilometers of directions every day. And with AI, we’re reimagining how you plan your trips before you go. At I/O this year, we announced Immersive View for routes, an entirely new way to preview every step of your journey — whether you’re driving, walking or cycling. (Google)

Nike and RTFKT Drop Dunk Sneakers With NFTs

Nike made the new RTFKT Dunk Genesis sneakers available to the general public on Monday, allowing anyone to buy them without having an RTFKT NFT.?The Dunk Ghost Edition and Dunk VOID Edition sneakers by Nike and RTFKT retail for $222 each. Additionally, a t-shirt featuring the brand logos and the phrase “Oops, You Stepped Into the Future” is included with the collaboration. Both sneaker models have a futuristic edge that is consistent with RTFKT’s past releases and the aesthetic of its digital shoes.?(The Crypto Times)

This AR Experience Lets You Explore a Korean Royal Court Ceremony From the 1800s

Visitors to Gyeongbokgung Palace in Seoul can view more than 300 elements in augmented reality To increase public interest in South Korea’s cultural heritage, marketing agency Cheil Worldwide worked with the Cultural Heritage Administration of Korea, the Seoul Metropolitan Government and woomihope.org to recreate a royal ceremony from 1887 in augmented reality. Visitors to Gyeongbokgung Palace in Seoul will be able to experience the Joseon Dynasty’s royal court ceremony originally held on Jan. 13, 1887 by downloading the Heritage Metaverse Coexistence mobile application. (AdWeek)

The 10 Biggest AR, VR And Immersive Internet Trends In 2024

The term “immersive internet” refers to what I believe will be the next stage in the evolution of the online environment. It’s about moving beyond flat web pages, images and videos to create experiences that are more engaging, as well as conducive to shared interaction and collaboration. It will include technologies such as augmented reality (AR and virtual reality (VR). It’s a fact, though, that the internet is constantly changing – from static web pages to the social web and the mobile web. As it evolves, I believe the emphasis will be on immersive experiences that enable users to interact and engage with each other in far richer ways. (Forbes)

Amazon joins AI image creation fray with new model

Amazon is joining the AI image generation fray with the release of its Titan text-to-image AI model. Announced during the AWS re:Invent conference, Titan Image Generator can create “realistic, studio-quality images” and is supposed to have built-in guardrails against toxicity and bias. Titan isn’t a standalone app or website but a tool that developers can build on to make their own image generators powered by the model; to use it, developers will need access to Amazon Bedrock. Swami Sivasubramanian, AWS vice president of database, analytics, and machine learning, previewed Titan Image Generator during his keynote, pointing to the model’s ability to not just create an image from a natural language prompt but also change out backgrounds. (The Verge)

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