Bastion Weekly News Digest - 5th April 2024
Lara Croft has been named the most iconic video game character of all time to mark the 20th Bafta Games Awards. The character beat the likes of Mario and Sonic for the title in a poll of gamers.
Saber Interactive founder Matthew Karch — previously on the leadership team at Embracer, and now head of Beacon Interactive - believes criticism of the company has been too harsh and that the group did a good job of minimising the cuts made in the past year.
The Limited Edition OLED Steam Deck is reported to have issues with its translucent plastic shell cracking. Reddit users are sharing stories of the shell cracking around the screws, possibly from being too tight.
Gen Z and Gen Alpha are embracing retro games - The Guardian
Younger generations are embracing the popularity of retro gaming. With #retrogaming videos surging in popularity, younger millennials, Gen Z and Gen Alpha are getting in on the nostalgia.
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In other news...
Have you ever wanted to race down the back roads of Yharnam? Well, now you can! (Sort of). A fan-made karting game originally based on Bloodborne has a new release date, after it was delayed following action by IP holder Sony.
STORY SPOTLIGHT
By Sam Jones, Director of Pinpoint
It's a phrase we often hear: being 'data-driven'. Making conscious decisions that are made logically by the data that drives them.
With the influencer platform market set to boom in the coming years (estimated at $110 Billion by 2031), there’s no doubt that brands and agencies will be doubling down on all kinds of metrics. But are we losing touch with building relationships that speak to the right people?
For the majority of decisions, data should definitely lead influencer marketing, but numbers alone won’t spark real relationships. The hard work comes from studying an influencer’s content approach, audience relationships, reliability, and tone of voice.
Often brands see great results from KPIs based on reach which can give a false sense of what success looks like, especially if they are not actively building a community. But this doesn’t necessarily translate to sales in the long run and can be costly, with very little ROI.
It will be interesting to see how the growth in these tools tackles educating brands in the long run. We're already seeing more affinity and content functionalities, but I believe it will take a little more than that to start turning people's heads to what really matters - getting into the heart of true, passionate, and reciprocal creator relationships.