Weekly Insights
Louis Vuitton announces an immersive video game in collaboration with Discord
Louis Vuitton is offering an immersive video game experience to celebrate the first anniversary of its presence on Discord. From November 26-30, “Enigma” starring the brand’s mascot Vivienne will guide players with daily riddles, inviting them into a gamified adventure. Each day participants will be tasked with deciphering the daily clues with strategic thinking and teamwork to find Vivienne. (Hypebeast)
Shopify about AR
Shopify highlights AR as one of the emerging technologies shaping consumer behavior. (Shopify)
Bouygues Telecom's Santa Claus WhatsApp is back with AI
Who hasn't dreamed of having a real conversation with Santa Claus? Bouygues Telecom is bringing back its Christmas operation, this time revisited with the help of AI. Available on WhatsApp, this free service lets you generate a personalized conversation with Santa Claus. Starting with a written message, Santa replies with a video that transcribes the transmitted text in 5 predefined scenes. (CB News)
Latest features released by Balenciaga for the Apple Vision Pro unveiled
We’re beyond excited to help BALENCIAGA push the boundaries of spatial computing with their latest Apple Vision Pro feature.
From 180-degree front-row footage of the Summer 25 and Couture collections to interactive 3D look books and accessories, this is fashion reimagined.
Whether you’re exploring a Shanghai runway from Paris or scrolling through accessories in stunning detail, it’s all about bringing the magic of the show and showroom right to you ??.(Atomic Digital Design)
Google’s connecting Spotify to its Gemini AI assistant
Spotify is getting support for Google’s Gemini Extensions, which will allow users to search for and play music using the generative AI assistant with natural language requests. The extension was first spotted in the code of the Google app in June, and now it’s rolling out to compatible Android devices, as reported by 9to5Google.(The Verge)
How GenAI will Supercharge XR and the Metaverse
In 2024, XR technology stacks, software, and hardware greatly matured. At the same time, emerging generative AI technology also came along to prop up AR/VR/MR content creation for enterprises and consumers.??
Many businesses and even seasoned developers are still learning how to create real-time 3D spatial applications and content. Creating enterprise-ready XR content can take a lot of time, money, and knowledge.?(XR Today)
Meta taps US, UK universities to test VR in education, creates digital twin ‘metaversities’ in Europe
Today, as part of our ongoing efforts to develop new educational offerings for Meta Quest headsets, we’ve launched the Meta for Education beta program – partnering with universities in the US and UK to test our new education applications for Quest devices and provide feedback as we work to transform the way we learn through metaverse technologies.?(Meta)
Is digital the key to Burberry’s brand comeback?
Burberry and Valentino team up with Wanna on virtual try-ons, while Versace joins fashion gaming app Drest.
In the same week that Burberry unveiled its ambitious “Burberry Forward” turnaround plan, aimed at recapturing its pre-2022 momentum after reporting a ￡74 million ($94 million) net loss in the first half of 2024, it also doubled down on digital innovation. (Jing Daily)
If you liked what you read, follow us for more insights, here on LinkedIn and Instagram?at @atomicdigital.design.