Weekly Insights
Niantic’s VPS is Powering Pokémon Playgrounds
Pokémon Playgrounds, an experimental feature in nine cities, turns PokéStops and Gyms into shared AR spaces where Trainers can place Pokémon for others to find. Powered by Niantic’s VPS, this feature precisely anchors digital content to real-world spots and allows for:
More on the Niantic Blog : https://lnkd.in/eAkuv25W (Tom Emrich)
Atomic x Biotherm
Gift-giving just got way more exciting!
This holiday season, everyone’s looking for fresh ways to stand out, right? Augmented packaging is a fun way to add a little extra magic that actually sticks with people.
That’s why we teamed up with Biotherm to bring their Christmas packaging to life with an AR experience!
If you got yourself or someone close a Biotherm product, you can try our Lens here : https://www.instagram.com/ar/1288543728970732
Burberry's new AR try-on
Burberry just launched an immersive AR shopping experience, allowing customers to virtually try on (and buy) the brand’s iconic scarves via their mobile phones.
This isn’t just a tech add-on—it’s a glimpse into how luxury brands can make shopping personalized and engaging while solving a real pain point. (Helen Papagiannis)
Builders club's new portraits
Here’s one of Builders club's Future Mars Humans portrait for GENTLE MONSTER.
Each portrait represents an exploration of future human identity through elements like Light, Sand, Technology, Metal, and Water, all coming together in Gentle Monster’s SKP Beijing art experience. (Builders Club)
XR Talks: The State of AR Glasses, Part 1
The last few months have seen an inflection in activity in AR glasses. It started with Snap Spectacles’ fifth generation in September, followed one week later by the much-lauded Meta Orion. Both define the vanguard of AR glasses.
Neither is available to the public but they signal aspirational investments – to the tune of tens of billions – and a snapshot of the extent of AR’s capabilities today. There are still immense challenges in achieving both UX richness and wearability, but there’s clear progress being made. (AR Insider)
VR City Manager ‘Little Cities’ is Headed to Vision Pro Next Month
Little Cities, the pint-sized VR city manager, is getting a new version for Apple Vision Pro that’s all about mixed reality gameplay.
Called Little Cities: Diorama, the game will launch for Vision Pro through Apple Arcade on December 5th.
It also just so happens to be the game’s first foray into mixed reality, as the version available on Quest and PSVR 2 focus entirely on virtual environments. (Road To VR)
Will Meta Quest 4 Herald the Future of Tracking Tech?
We recently speculated what Meta’s next generation of its Ray-Ban smartglasses – the third in line – could be and do. Now we take that forward-looking analysis to Meta’s other XR hardware line: Quest.
Though Quest 3 and 3s recently launched, Meta is already hard at work on Quest 4, given the length of these product development cycles. And from what we can see so far, it may redefine VR through upgrades to eye and face tracking. (AR Insider)
How billboards changed the virtual reality game for Meta?
Winning The Drum Awards for Experiential Activation to Launch a Brand/Product Gold is AMV BBDO and Meta Quest with ‘Old Dog New Tricks’. Here is the award-winning case study. (The Drum)
Sony XR Headset New Communication Features Teased, via USPTO Patent
Sony is currently gauging the interest of the XR community with its upcoming but secretive headset. Already, Sony has experience producing VR devices via its PSVR gaming device line-up. However, this year, reports have suggested that the technology giant is working on another device that covers different XR use cases. (XR Today)
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