Weekly Insights #6

Ray Ban invites celebs for their AR Meta Glasses

Discover the Ray-Ban x Meta Super Bowl ad for the AI-powered smart glasses with Chris Pratt, Chris Hemsworth and Kris Jenner ! (Anne Liese Prem)

New Study Projects XR Revenue to Reach $41 Billion by 2028

Among these categories, VR leads ($11.02 billion in 2023), followed by mobile AR ($8.53 billion) and headworn AR ($1.86 billion). These revenue totals include hardware (e.g., headsets) and software (e.g., apps, experiences). XR revenue can also be segmented by enterprise ($16.15 billion in 2023) and consumer spending ($5.26 billion in 2023). The former’s lead is driven by XR experiences that boost productivity through line-of-sight guidance or immersive training. Consumer XR is meanwhile driven by gaming-oriented VR and, increasingly, low-immersion smart glasses. (AR Insider)

Where Does Headworn AR Sit in 2025?

As we roll into 2025, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook for the next twelve. 2024 was an incremental year for AR & VR, which both continue to gradually push forward in gaining mainstream traction.

Highlights include the rise of mixed reality as a standard in VR, non-display AI glasses, and next-gen hardware like Meta Orion and Snap Spectacles. We also saw the symbolic and practical end of the previous era of XR, as defining devices like Microsoft HoloLens retreated from the market. (AR Insider)

Snapchat partners with Paris La Défense Arena for an immersive, interactive experience

Paris La Défense Arena continues to push the boundaries of innovation by collaborating with Snapchat, a global player in visual communication. This partnership will enable the development of creative, ephemeral content, enriching the spectator experience with unique features such as augmented reality Lenses (often referred to as “filters”) and Snapchat Stories. (Paris La Défense Arena)

Netflix aims to redefine entertainment with games, immersive content, and live TV.

Want to enjoy a board game night? Netflix has you covered. The streaming platform plans to introduce co-op and party games streamed directly to TVs via the Cloud. Alongside this, they're experimenting with interactive narratives and live TV experiences. Netflix is crafting a dynamic ecosystem where entertainment becomes a participatory, immersive experience. (M7 Innovation)

Hugo Boss launches AI-powered product content

Hugo Boss has announced the global implementation of AI-powered product content across its e-commerce platforms, marking a significant advancement in its digital strategy. This initiative underscores the company's commitment to integrating cutting-edge technology to enhance customer experience and operational efficiency (Fashion United)

The Belvedere Museum have attracted over 300,000 players on Roblox

The Belvedere Museum explores new ways of discovering and teaching art by taking a bold leap into the digital world. With its innovative new free game, Art Leap, now available on Roblox, the Belvedere is the 4th international museum to be present on this platform, which boasts over 89 million daily users. When a new museum and its works embark on the Metaverse! (Club Innovation Culture)

DeepSeek shakes up the AI arms race with its low-cost, energy-efficient, open-source AI model.

A chinese startup, Deepseek has shaken up the world with its new AI assistant, garnering millions of downloads in days and skyrocketing to number one in the App Store. Why? Their model boasts 96% less energy consumption and 30 times lower operating costs than competitors like ChatGPT. (M7 Innovation)

If you liked what you read, follow us for more insights, here on LinkedIn and Instagram?at @atomicdigital.design.