The Weekly HUBdate ??

Taking a picture with a foreigner in India is still common! ?? ♀?

Apparently, some random guy requested to take a picture with Mr. Beast

When asked which was his favorite Mr. Beast YouTube video... ???

?He answered, "I just wanted to take a picture with a tall foreign guy." ??

?Hilarious, isn’t it? Tell us a similar funny story that you know of! ??

?Now let’s see what’s hot in the creator space! ??

Look What's Trending???

?? Creator Monetization startup, ReDesyn raises $500k

???TikTok is testing "nearby feed" to display local content!

???Meet Mr. TalkStock

?? Twitter is adding podcasts to its platform

Creator Monetization startup, ReDesyn raises $500k ??

ReDesyn, a Mumbai-based ?creator monetization startup, is a PaaS (Platform as a Service) that?enables creators, communities, and apps to launch custom merchandise for their audience under white-labeled storefronts. It’s a tech platform where anybody can design, buy, and sell merchandise within minutes. The startup has raised $500k led by Fluid VC, Capri Global, and Modular Capital, along with other investors.?Shikhar Vaidya , the founder of ReDesyn, says,?"ReDesyn is tapping into the creator market by building India's biggest fan merchandise platform with a vision to enable 1 million creators to launch branded merchandise in minutes."

Our view

Customized clothing is growing the fastest in India. According to research,?53% of Gen Z ?prefer personalized clothing. In fact, Gen Z’s are extremely conscious about what they wear, as their outfits make bold statements and they want to stand out from the crowd.?Creators want to build niche communities and have loyal audiences who will convert into paying customers. We believe that ReDesyn is helping creators design their merchandise within minutes, supporting them to monetize their craft, and helping independent creators become global brands.

TikTok is testing "nearby feed" to display local content! ??

One of the most popular social media platforms,?TikTok, is now testing a?"nearby feed" ?that will display local content to users. Creators will have access to add tag locations to their videos. The new feed will display content that users truly want to see. For instance, if the users are looking for restaurant recommendations, you will receive the same!

Our view

Gen Z and millennials already use TikTok as their preferred search engine. With the nearby feed, TikTok is competing with Instagram’s newly launched searchable map feature. We believe that the nearby app will give local companies more chances to advertise and target a wider spectrum of audiences.?This will undoubtedly change the game in terms of target audience, search engine optimization, and so much more. However, one of the most concerning issues is privacy. Imagine the horror of knowing that anyone can track your location at any time.

Meet Mr. TalkStock ??

Popularly known as?Mr.TalkStock ,?Ali Azar ?is a content creator who is?leveraging the power of storytelling and is teaching his audience about the stock market in a simplified manner.?Ali is a chartered accountant who also worked for?HW News Network , a media channel, as a business analyst. He is on a mission to teach India about stocks.

Our view

Gen Z’s are least likely to participate in investing. According to research, only?18% of Gen Z’s? have investments. However, 46% of Gen Z’s have expressed interest in trading and making investments. We believe that content creators like Mr. Talk Stalk are?helping the younger generation learn the benefits of early investing by teaching new concepts, ratios, market lingo, interpretation of financial statements,?and providing their audience with enough information to tackle the market on a day-to-day basis. His content includes fun games, quizzes, informational reels, and so much more that keeps the audience engaged and informed at the same time.

Twitter is adding podcasts to its platform???

Twitter is entering the world of podcasts by?integrating podcasts into its platform under the?Spaces? tab.?The users will also have a personalized hub called “Stations'', that will have content on different topics such as sports, news, music, etc. Twitter users will also be able to access a personalized selection of live and recorded spaces.?“Integrating podcasts into Spaces, where audio conversations happen on Twitter, is another way we’re continuing to invest in audio creators”,?says Twitter.

Our view

The podcast industry is booming. According to research, podcasting will be valued at?$4 billion by 2024 . With Twitter launching podcasts, we believe that it’s?planning to enter the audio space and has found a way to retain the specific target audience on Twitter.?Podcasts have the highest level of listener engagement of any platform, making them an excellent medium to create outstanding marketing campaigns.

What else is happening?????

• Snapchat ?launches new dual camera option
• Meta ?launches new JioMart eCommerce store
• YouTube ?tests new Promotions tab
• Twitter ?tests new format for tweeted links

This week's favorite??

• Tweet ?of the week
• Here's a?reel ?we loved?
• Here's an interesting?blog ?we couldn't stop reading

Nas Academy x The Hub Bengaluru ??

Last week, the entire Hub team had an insightful session with the NAS team -?Nathalia Cermino ,?Kelvin Chiu , and?Zeshan Hafeed , where we discussed the power of communities, challenges faced by them, key learnings, and so much more. Watch out for our space to see what’s in the works with the NAS Academy! ??

?Are you looking to connect with us and explore synergies? DM us! ??

This newsletter is brought to you by The Hub Bengaluru - India's largest and fastest growing creator house working with creators and brands to build communities.?

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