The Weekly ?? HUBdate ??

The Weekly ?? HUBdate ??

Swift Strikes, Touchdowns Too! ????

TikTok's Trending, Why Not You? ??

Eclipse Alert, Eyes to the Sky! ??

Dive in for the LATEST scoop! ??????

Look what’s trending ??

?? Swift Moves in the NFL

?? Dua’s Red Alert

?? Eclipse or Apocalypse?


Swift Moves in the NFL

Who knew that the National Football League (NFL) - America's premier professional football league - would ever need a "Love Story"?


Enter Taylor Swift, the global pop sensation who's now dating an NFL star.

For those unfamiliar, the NFL is not just a sports league; it's a cultural phenomenon in the U.S., with its games being some of the most-watched events on American television.

And now, it's getting a touch of pop glamour.

Suddenly, football Sundays are intertwined with Swiftie Sundays,

and honestly, we're here for it.

Since the news broke, jersey sales have skyrocketed. Fans are torn between sporting their team's colours or a number "13" Swift jersey.

Economists are scratching their heads, trying to calculate the "Swift Effect" on the NFL's revenue.

To give you an idea, the NFL already rakes in over $15 billion annually, and with the Swift influence?

Spoiler: It's seen an increase of a whopping 23%

Stadiums, which usually resonate with cheers and team anthems, are now playing "Shake it Off" during timeouts. And there's a buzzing rumor that the Super Bowl halftime - the most-watched musical event of the year - might just be a Swift concert.

Who needs touchdowns when you can have break-up songs, right?

And to the NFL players who are now suddenly penning heartbreak songs in hopes of a duet with Tay-Tay, we see you.

Stick to the touchdowns, buddies.


Dua’s Red Alert

Dua Lipa, the pop queen known for her bops, has now ushered in the "red hair era." And honestly, we're just trying to keep up.

Remember when changing your hair color was just a personal choice and not a cultural reset?

Thanks to TikTok, every time a celebrity sneezes, it's a new "era"

Got a new coffee machine? Welcome to the "Latte Era."
Changed your brand of toothpaste? "Minty Fresh Era" it is.

But back to Dua. Salons are now flooded with requests for "Dua's red," and hair dye companies are probably building statues of her as we speak.

However, while these rapid "eras" on social media can be fun and entertaining, they've also had an adverse effect on young users of the app. The pressure to constantly reinvent oneself and keep up with the latest trends can be overwhelming.

Moreover, this trend-centric culture sometimes provides a shield for individuals to wrongly justify their toxic actions, labelling them as just another "era."


It's essential to remember that not every action deserves an era, especially if it's harmful or negative.

Nevertheless, we're still looking forward to Dua's wicked album.

Because, let's face it, no matter the era, good music is timeless.


Eclipse or Apocalypse?

The Ring of Fire solar eclipse made its grand appearance, and if you missed it, well, there's always next time...

In a few years.

The New York Times showcased some breathtaking photos, but let's be real, most of our pictures looked like a smudge on a window.

Did you know? The "Ring of Fire" effect occurs when the moon is too far away from the Earth to completely cover the sun. This results in a ring of sunlight being visible. It's a rare event that only happens once every 18 months somewhere on Earth.

For those who believed this was a sign of the apocalypse, we're still here, so maybe it's just a sign you need to clean your camera lens.

And for the astrology girls on TikTok predicting our doom based on the eclipse, maybe it's time to recalibrate those star charts. Historically, solar eclipses have been viewed as omens or signs from the heavens, but modern science has given us a clearer understanding of these celestial dances.

Jokes aside, these celestial events remind us of the beauty of the universe and our tiny place within it.

Fun fact: Solar eclipses can have a slight impact on Earth's climate. The sudden drop in temperature during an eclipse can affect wind patterns temporarily!

And for those who used the eclipse as an excuse for their questionable decisions, "The eclipse made me do it" is not a valid excuse, Karen.

And no, Mercury being in retrograde doesn't count either.


HUB Weekly Highlights ??

Azaan as a judge on the panel for Elevating Co-Working Spaces at Christ University


Celebrating Neeraj’s One Year Anniversary at The Hub!


Introducing our New Trailblazers!

This edition is powered by?Kreo.

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Kalyani Datta

Senior Designer at All Things WTF | Nikhil Kamath, Ex Head of Design at The Hub Bengaluru

1 年

The newsletter's take on using celestial events as excuses for personal actions is both humorous and thought-provoking. It's a nudge to take responsibility rather than attributing our actions to external factors

Varsha Shivakumar

Public Relations and Communications Strategist

1 年

The newsletter's take on TikTok's 'era' culture is a timely commentary on the platform's rapid trend cycles. It's a call for balance and discernment.

回复
Ronak K.

Ex - Safina Ventures

1 年

The 'Swift Effect' on the NFL is a case study in how pop culture can be leveraged for business growth. It's not just about the music; it's about the brand and the influence.

Roshan K.

Ex - Safina Ventures

1 年

The 23% revenue spike in the NFL post-Swift's involvement is a clear indicator of the economic power of pop culture. It's a lesson for other industries on the potential of strategic collaborations.

Kajol Jain

Content Strategist & Creator :)

1 年

Dua Lipa's influence on TikTok and the subsequent 'red hair era' is a testament to the platform's power in shaping global trends. It's a reminder for businesses to be agile and adaptive.

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