The Weekly HUBdate ??
Our team did the long overdue Korean spicy noodles challenge! ??
Trust me! A lot of our butts were on fire??
While we did feel for them (literally)??
It was so much fun to watch them burn!??
Have you ever tried the spicy noodles? If yes, tell us your experience??
?Anyways, here’s what’s hot in the creator economy!??
Look What's Trending???
?? Content Monetization platform ConsCent raised 13.26 Cr
???Meta shifts from Facebook news to creator economy news
???Meet Divyanshu Jain, a finance creator
???LinkedIn expands Creator Accelerator Program
Content Monetization platform ConsCent raised 13.26 Cr ??
Fintech startup?ConsCent?is?a platform that helps media companies monetize with its analytics and engagement tools and convert them into long-time subscribers. “Content in the form of news is a powerful consumption tool. Increasingly, serious readers are preferring to move to a subscription-led model because amidst the noise, it is challenging and time-consuming to get meaningful content. We believe this amalgamation of content and fintech has the potential to disrupt traditional content as we know it.” -?says?Mitesh Shah, co-founder of Inflection Point Ventures.
Our view
We believe that ConsCent with its subscription services, will give users?access to exclusive content and also enable like-minded people to interact and network.?Apart from this, the platform helps media companies to monetize their content directly through its visitors with its analytics and engagement features.?
Meta shifts from Facebook news to creator economy news ??
Facebook?news, which was launched in 2019 with the aim of providing curated news, is now?planning to build a robust creator economy news.?The company wants to evaluate its products to see if it is focused more on the success of creators who can identify their audience and build niche communities.
Our view
The global creator economy is expected to be between?$20 and $104 billion. We believe that Meta is now competing with TikTok in moving into the metaverse and enabling short-form video content for creators. Apart from this, Facebook is focusing more on rendering visual content and?rolling out new features to enhance audience engagement and build monetization tools for creators.
Meet Divyanshu Jain, a finance creator!???
With 349k followers on Instagram,?Divyanshu Jain?is a finance creator?who creates content on uncommon facts and concepts in finance. He offers a plethora of information on finance, money management, and money psychology.?
Our view
64% of Indians?are unsure what to invest in when it comes to financial investments due to a lack of financial literacy. We believe that content creators like Divyanshu are?conveying financial knowledge in simple ways and educating the youth on debt, stocks, and cryptocurrency.?
LinkedIn expands Creator Accelerator Program???
LinkedIn is expanding its ‘Creator Accelerator Program,’ which enables?LinkedIn Creators to enhance their LinkedIn skills and maximize their in-app presence.?The 6-week programme will provide participants with the opportunity to build niche communities.
Our view
We already know that LinkedIn is tapping into the emerging creator economy through its Creator Accelerator Program. We believe that by expanding this program,?LinkedIn is supporting creators to interact more on the platform and levelling up its game with other social media platforms.??
What else is happening?????
This week's favorite??
The Hub reacts to Kesariya ??
We got a few members of our team to react to the kesariya music video, featuring Ranbir Kapoor and Alia Bhatt. Watch this video all the way till the end to find out how they REALLY felt about this music video!?
Creator Meetup like Never Before!???
We partnered with?Barely Opinionated?and hosted a creator meet-up, featuring the man who is the author of the book - "Booming Digital Stars'-?Manish Pandey! We had incredible creators and creatorpreneurs gathered within our space for an interactive session. ??
Are you looking to host offline events at The Hub??Book Now!
This newsletter is brought to you by The Hub Bengaluru - India's largest and fastest growing creator house working with creators and brands to build communities.?
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Supervising Associate - Go-To-Market Content Service @ EY | Client Engagement
2 年Sunny Sen - It's amazing to see how ConsCent is helping media companies monetize their content ??