The Weekly HUBdate???
Everyone is raving about the weather in Bangalore, and we're here to talk about it! ??
It's been a cozy week and getting out of bed has been a task. ??
But we've found a solution...??
Sipping some hot coffee from Third Wave! ?
Tell us how you're getting through this weather? ??
Until then, let's see what's hot in the creator world. ??
Look What's Trending???
Indian Ed-tech startup raises $7.5 million ??
Bengaluru based startup, AntWalk?is an e-learning platform that rejuvenates enterprise learning and the creation of industry-relevant content by rendering over 4000 global professionals via live group sessions, one-on-one coaching, and gamified content. The startup has raised $7.5 million in Series A funding from San Francisco-based venture firm GSV, co-led by Matrix Partners, and Y Combinator. Joybroto Ganguly, CEO and cofounder of AntWalk, says, “The name AntWalk was inspired by the way ants communicate and share intelligence with each other when they walk, reflecting the act of collaborative social learning.”
Our view
The global learning and development (L&D) market is expected to grow to $402.1 billion by 2025. The current L&D model does not provide professionals with role readiness. It either has self-learning courses or individual trainers who aren't always able to contextualize and deliver tech-driven learning experiences. We believe that Antwalk is redefining corporate L&D and amplifying employee role readiness with its sophisticated edtech platform, where the courses are designed based on the employees’ roles.
Pinterest adds new shopping features ???
With the addition of new features like "Product Tagging for pins," "Shop Tab on business profiles," "API for Shopping," and others, Pinterest?has added advanced shopping tools. Users can add particular product information to pins using the product tagging tool. The shop tab feature displays shoppable products to browsing viewers. Additionally, the new shopping API will manage product metadata and the product catalog, which will improve the data quality for merchant products.
Our view
75% of weekly Pinterest users are perpetual shoppers. We believe that Pinterest launching exclusive shopping features will make it easier for merchants to provide an engaging shopping experience for users. Also, customers will be able to shop for the precise item from the pinboard thanks to their product tagging feature. Additionally, the acquisition of The Yes - an AI-powered retail platform, that personalizes users’ daily shopping feeds and comprehends consumers' shopping activity will make Pinterest the only place to offer shopping-driven experiences.
Meet Dhairya Decodes, a LinkedIn Creator??
With 65k+ followers on LinkedIn, Dhairya Gangwani is a content creator who helps students and working professionals with career development. She is a management consultant, who formerly worked as an ECE engineer. When asked why she switched to becoming a content creator, she says, “The joy that mentoring students and working professionals brings to me, and the ability to make an impact in someone's life is unparalleled. Creating content and mentoring people is what gives me true happiness.”
Our view
79% of professionals in India choose to upskill in their careers. With the majority of businesses adapting to digital transformation, we believe that content creators like Dhairya are helping students and professionals with career growth. Her content is relatable, authentic, and insightful along with providing problem-solving skills, which enables them to upskill in their career and adapt to technological advancements.
Twitter tests ‘Co-Tweets’????
Twitter has started testing a new feature ‘Co-Tweets’ that will allow users to co-author tweets. Currently, this feature is only accessible to selected users, who are invited to tweet together by a pop-up that appears in a tweet composer. This will allow new ways for people to collaborate.?
Our view
Social media platforms like Facebook and Instagram have already introduced collaboration tools. We believe that with Twitter’s launch of Co-Tweets, creators can now collaborate with brands to reach new audiences and strengthen engagement. Additionally, creators can also do cross-promotions, which is another wonderful technique to build credibility for authentic creators.
What else is happening?????
This week's favorite??
We've kickstarted our YouTube???
We’re back and here to stay! Subscribe?to unblock your creativity.
We partnered with IDFC Bank ??
Last week, we hosted an activation for IDFC Bank at The Hub. We set up a play station in our lobby and brought the whole community together. All of our co-workers and co-livers had a fantastic fri-yay and enjoyed a competitive gaming session. If you are a brand looking to connect with our community, DM us!?
This newsletter is brought to you by The Hub Bengaluru - India's largest and fastest growing creator house working with creators and brands to build communities.?
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Supervising Associate - Go-To-Market Content Service @ EY | Client Engagement
2 年AntWalk - It's amazing to see how your platform is helping professionals in upskilling their careers ??
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