The Weekly HUBdate ??

Imagine this…??

You get a notification right when you wake up that says, “It’s time to BeReal.” ??

Bizarre, right? ??

But here’s a new app in town -?BeReal???

It’s an app that allows you to post real pictures without any filters and show people who you really are ??

Currently, BeReal has 10 million users and is quite popular among Gen Z ??

Would you show the world who you really are? ??

While you are deciding, let’s see what’s hot in the creator space! ??

Look What's Trending???

???CashKaro raises Rs.130 Cr led by Affle Global

???WhatsApp has officially launched “Communities” feature

???Meet our in-house creator Shanky Singh

???YouTube is launching “Go-Live Together” feature

CashKaro raises Rs.130 Cr led by Affle Global ??

Gurugram-based startup?CashKaro?has raised Rs.130 crore in a Series C funding round led by Affle Global Pte. Ltd. Founded by?Swati Bhargava?and?Rohan Bhargava,?CashKaro is a B2C brand that offers coupons, price comparisons, and various deals to its customers via different apps like CashKaro, EarnKaro, and BankKaro.?The startup is also backed by Mr. Ratan Tata, Korea Investment Capital, and Kalaari Capital.

Our view

We live in the times of discounts and offers, where cashbacks and coupons play a key role while shopping in India.?According to research, 74% of buyers check for coupons while buying, and 95% of consumers browse for offers online. We believe that?CashKaro is assisting shoppers in providing the best deals and discounts. Since it is the only platform that offers coupons, cashback, and price comparison of products across top retailers on a single site.

WhatsApp has officially launched “Communities” feature ??

To enhance the functionality of groups,?WhatsApp recently launched a?“Communities”?feature that enables users to connect to chat groups under a single banner.?“Communities like neighborhoods, parents at a school, and workplaces can now connect multiple groups together under one umbrella to organize group conversations on WhatsApp,”?says the company. Apart from this, the platform is also planning to roll out in-chat polls, increase the number of group members to 1024, and much more.?

Our view

Communities now play a crucial role in any brand or company. Platforms like Discord, Telegram, or Slack are used by large companies to improve community management. But now that WhatsApp has added the communities feature, we believe that?it is assisting businesses in building social connections, expanding their reach to a wide target audience, and raising brand awareness.?Additionally, with the use of this feature, brands may increase user engagement, advertise their products, and eventually spur community-driven growth that will boost the reputation of the company.

Meet our in-house creator Shanky Singh ??

Right from our inception, we have believed in the power of community and weaving chapters of our footprint through powerful storytelling. Our Creator House has now come to life.?We are building a roster of creators, enabling them to connect with the right brands and grow to their fullest potential! ??

Last month, we onboarded?Shanky Singh?to our Creator House. ??

?He is one of the coolest people to work with! ??

Here’s what he has to say:

“My name is Shanky Singh. Just a common man who is telling stories with a smile! I strongly believe that if we take a step, we can definitely make this world a better place for everyone.

And that's exactly what my content is all about.?Talking about topics that people think are taboo in our society.”

Fun fact: He has his own store called?The backstory Store,?where he sells cool stuff like T-shirts, pride hampers, little notepads, and more. Go check out now!

Want to get featured? Write to us at [email protected]

YouTube is launching “Go-Live Together” feature???

YouTube has announced its?Live-Stream Guest?feature, which will?enable users to invite another YouTuber and broadcast YouTube live.?Creators and brands can explore this new feature and run live sessions to enhance engagement and build a YouTube community. Channels with at least 50 subscribers will be able to use this feature.

Our view

TikTok and Twitch have recently launched this similar feature on their respective platforms. We believe that YouTube is not only competing with these platforms but is also?helping creators and brands increase their visibility and bring in new ways to introduce collaborative campaigns.

What else is happening?????

• TikTok?is planning to expand into music streaming
• YouTube?is rolling our Shorts on TV
• Amazon Prime?now comes with ad-free music and podcasts
• Snap and Amazon partner to create a seamless?AR experience

This week's favorite??

• Tweet?of the week
• Here's a?reel?we loved?
• Here's an interesting?blog?we couldn't stop reading

Dance Charades with Bollywood Dancers ????

Creators Try is a weekly series where we make creators try anything and everything, for your viewing pleasure! ???

It is our way of bringing the community of creators together to collaborate and create engaging and entertaining content. ??

This week's Creators Try episode features?Rohit Jethwani?and?Chinmay Khedekar, who play dance charades with us! ????

Watch this video all the way to the end to find out who won! ??

Watch Now!

This newsletter is brought to you by The Hub Bengaluru - India's largest and fastest growing creator house working with creators and brands to build communities.?

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