The Weekly HUBdate ??

Yes, you read that right! ??

Creators are everywhere! ?? ♀?

The beautiful thing about being a part of the creator economy is that anyone can create. ??

But there’s a flip side too… ?

Let’s play a game to find out ??

Tell us you are a creator without telling us you are a creator! ??

I’ll go first…

Birth ??

Why is the engagement so low? ??

Death! ??

Now it’s your turn! ??

Before you get your creative minds to work… ?? ??

Let’s see what’s hot in the creator economy! ??

Look What's Trending???

?? Gaming ed-tech startup raised $1.5 million

?? Upload longer uninterrupted stories on Instagram

???Meet Visual Artist/Director, Mehek Malhotra

?? Spotify is entering the audiobooks industry

Gaming ed-tech startup raised $1.5 million ??

Delhi-based startup?Outscal?is a community-first ed-tech startup that?upscales talent in gaming and Web3. The platform helps candidates to excel in gaming and Web3 by offering assistance and mentorship. The startup raised?$1.5 million?in seed funding from?Kalaari Capital.

Our view

Currently, the gaming industry is the leading market in India and is expected to reach?$3.9 billion by 2025. There are no structured programs that align with industry needs when it comes to the gaming industry. Companies either have to wait to hire the best talent or end up spending internal resources to upskill them. We believe that Outscal is transforming the gaming and Web3 industries and?providing opportunities for young professionals to connect with mentors and build portfolios.?In addition, Otuscal is building a strong community of gamers and Web3 learners.

Upload longer uninterrupted stories on Instagram ???

Instagram has rolled out a new feature where users can?post a?60-second story?without breaking it into segments.?Earlier, the stories were cut into 15 second clips. The new feature is for both users and viewers, who will no longer have to tap continuously to watch the entire video.

Our view

With increasing the reels limit to 90 seconds and now stories to 60 seconds,?Instagram is shifting towards video content and helping creators grow their audience.?We believe that Instagram is competing with TikTok and prioritizing to make Instagram a video-based platform.

Meet Visual Artist/Director, Mehek Malhotra ??

With more than 28k followers on Instagram,?Mehek?is?a designer and visual art director who makes people laugh and ponder at the same time with her incredible visual words and pop colors.?She is also the founder of?Giggling Monkey Studio, which is a creative design studio that helps brands with art direction and design solutions.

Our view

One of the most effective methods for strengthening a brand's story is storytelling.?Strong visual art emphasizes a brand's message so that people can recognize the company right away.?According to research, visual art creates an emotional connection with the audience and influencers, motivating?57% of customers?to increase their spending. We believe that Mehek Malhotra helps brands create an identity and makes them stand out from the crowd with bold, vivid colors, patterns, and textures, all while integrating humor.

Spotify is entering the audiobooks industry ??

Apart from music and podcasts, Spotify is now launching?audiobooks?on its streaming platform.?The audiobooks will be available for users to access from the records of 3,00,000 titles,?suggested by Spotify editors. Instead of offering a subscription model, Spotify is executing a pay-per-book model.

Our view

The audiobook industry is expected to grow at a CAGR of?26.4% by 2030. With Spotify launching audiobooks we believe that the?platform is introducing new ways for people to consume and engage with the content.?Spotify has already revolutionized how people listen to music and podcasts. It is now expanding its user base into the lucrative audiobook market. It will be interesting to see, though, how Spotify will be able to dominate the market while competing with other platforms like Apple, and Google.

What else is happening?????

• Instagram?promises an ad-free feed
• Twitter?tests new ways to showcase brand communities in the app
• WhatsApp?launches "Call Links"
• Chumbak?raises 3 crore from Klub

This week's favorite??

• Tweet?of the week
• Here's a?reel?we loved?
• Here's an interesting?blog?we couldn't stop reading

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