The Weekly HUBdate ??

You might've noticed that this week's headline for our newsletter?is very different from previous ones. Well, you guessed it right - We've finally named our baby!???

And we're calling it -?The Weekly HUBdate??

Did you see what we did there???

But don't worry, that's all that has changed.

You will continue to get all the juicy creator economy updates right here!?Same time, same place. ?

So, let's see what's hot this week, shall we????

Look What's Trending???

• India's 101st unicorn startup raised $100 million
• Koji has launched a new app for Creators to monetize
• Divija Bhasin, the OG Mental Health Awareness?Creator
• LinkedIn's Creator Mode adds Audio Events for Creators

India's 101st unicorn startup raised $100 million??

Physics Wallah, a Noida-based startup,?raised $100 million in Series A funding from Westbridge and GSV Ventures last week.?The online?ed-tech platform provides affordable learning experiences for engineering and medical students. The startup has a YouTube channel with over 6.9 million subscribers, 5.2 million Play Store downloads, and a 4.7 rating in the app stores. Alakh Pandey, the Founder and CEO of Physics Wallah, is working towards creating a lifelong learning platform for its 250+ million learners.

Our view

Indian ed-tech platforms like Byju’s and Unacademy have been struggling to move forward post-pandemic in the?education industry-?employees were laid off, and expansion plans were postponed. We believe Alakh Pandey has built a startup that stands out from its competitors and is redefining the education market by providing high-quality solutions to students at an affordable price with exceptional learning outcomes. The platform?ensures that learners from all areas of life can continue their education and advance their careers without any hassle.

Koji has launched a new app for creators to monetize??

Koji, the world's most powerful link in bio tool, recently launched an app called 'Shop the Look',?which enables fashion and lifestyle creators to set up an instant storefront directly from their link in bio. Creators can showcase and sell their products to their audience directly?by uploading photographs onto the app, tagging items, adding titles, and even URLs for users to purchase.?

Our view

Koji is a community of freelance developers who have built hundreds of free apps for creators to monetize. We believe that the platform's creative developer ecosystem makes it easier for developers to seamlessly offer new experiences within minutes and makes this link in bio tool available for creators. Apart from this, creators can monetize and engage with their community by including the link on any of their social media platforms.??

Divija Bhasin, the OG Mental Health Awareness?Creator??

With 140k+ followers on Instagram, Divija Bhasin is a digital creator who creates content on mental health awareness. Having graduated from the University of Bath with a degree in clinical psychology, Divija’s passion to destigmatize the taboo surrounding mental health led her to become a content creator who advocates the importance of the subject and drives conversations around it.?Divija has also been featured in The Times of India, Indian Express, News18, and amongst other publications.

Our view

56 million Indians suffer from mental illness, while?1 in every 7 Indians suffers from an anxiety disorder or depression. For a sensitive issue like this, we believe that content creators like Divija have the power to make a difference by educating viewers on mental health. Her approach to normalizing mental health conversations with quirky and witty Instagram reels is what sets her apart.??

LinkedIn's Creator Mode adds Audio Events for Creators??

In 2021, LinkedIn launched 'Creator Mode' to help creators grow their social presence on a professional network. In addition to LinkedIn Live and newsletters, Creator Mode now has a new feature called Audio Events Hosting Access,?which enables creators to conduct audio events similar to Clubhouse. Apart from this, LinkedIn allows creators to add a link at the top of their profile so that users can discover more about them.??

Our view

From 774 million in 2021 to 839.6 million users?today, LinkedIn is rapidly expanding its user base. Earlier, creators relied only on platforms such as Instagram and TikTok for content creation, but LinkedIn is now empowering creators by launching ‘Creator Mode.’ With these new offerings, LinkedIn is giving creators an edge?by?enhancing their profiles, helping them strengthen their communities, and increasing interaction.

What else is happening?????

• Reddit?launches new 'Meet Your Maker' video series
• YouTube debuts Shoppable Shorts
• Spotify?shares its vision of becoming the world's creator platform
• TikTok is bringing a new feature to end users' pointless scrolling

This week's favorite??

• Tweet of the week
• Here's a reel we loved?
• Here's an interesting blog we couldn't stop reading

Azaan's Newsletter is Out???

Azaan Feroz Sait, our Chief Happiness Officer,?launched his monthly newsletter on LinkedIn last Thursday, and we couldn't be happier. Introducing re:purpose - stories from a hyper-active founder who is on a mission to discover his purpose. Subscribe now to follow the journey of building a massive community of creators.

This newsletter is brought to you by The Hub Bengaluru - India's largest and fastest growing creator house working with creators and brands to build communities.?

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