The Weekly Hash: September 6, 2020
Brandon Edwards
Seasoned healthcare executive in marketing and managed care services
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Every month, The Scoop covers a compilation of don't-miss articles, trends, and expert perspectives for leaders in the managed care and payor-provider space — all focused on the business of healthcare. Check it out or forward it to a friend!
What’s on our minds this week:
HEALTH SYSTEMS
We're keeping a close watch for a potential upcoming announcement from the White House related to hospital reporting on COVID-19 cases. Per this WSJ article, the administration is expected to announce additional steps to gauge the impact of the COVID-19 pandemic, and could begin to call out hospitals with COVID-19 data missing from the federal reporting system. If those gaps are not resolved, hospitals risk losing Medicare and Medicaid payments.
We expect this new rule could create new confusion and risk another negative news cycle for some hospitals and healthcare systems, who are already facing a very challenging operational and financial environment. Our issues management team is already hard at work to ensure hospitals are prepared to address this when the time comes, and we'll share more insight as more information is revealed.
— Shannon Hooper, Executive Vice President, Chief Growth Officer
HEALTH SYSTEMS
Misinformation may be the only thing that has spread faster than the novel coronavirus over the past few months. With political divides characteristically wide and media bending toward short clips and more clicks, many consumers are left scrambling for authoritative voices on public health. Health system communicators have never been called to such a high standard.
See Thursday's episode of The No Normal Show for more on this topic.
— Luke Farkas, Director, Business Strategy & Growth
Are You Ready for a Food Fight?
Who is delivering the care? How are they delivering it? What type of care are they delivering? And who are they delivering it to?
The answers to those questions today are much different from what they were not too long ago. And the deck of cards gets shuffled with each answer. The possibilities are staggering.
Whether you’re a large health system, a virtual care company, or a specialized care provider, it’s time to assess the situation. There are three critical elements to consider.
It's time for a new nurse engagement strategy