The Weekly Hash: 06.21.21

Netflix turns to merchandising, and?Walgreens hits the big screen.?What's at the heart of these efforts? A little thing we like to call consumerism.?

Continue reading for details on the news, their impact, and our?recommendations for health system marketers.

News, Impact, Recommendation

INDUSTRY TRENDS

News:?Netflix?opened its?first-ever online retail store, featuring merchandise from its most popular content, designed by hip young designers.

Impact:?One of the best ways to increase revenue and cement a brand in popular culture is to offer compelling branded products like clothes, food, or collectibles. Of course, the brand has to be chic enough for consumers to want to brandish its garb. That leaves hospitals and health systems out, right? Not necessarily.

Recommendation:?Most consumers wouldn't associate themselves with a hospital or health system brand by wearing its t-shirt or slapping a sticker of its logo on their water bottle. But that's because most health system brands are all about themselves and what they do – providing clinical care. Not something most people want to associate their personal brand with. But by creating a brand perception based on the consumer, health systems may be able to pass the "t-shirt test." Learn how in our paper,?The Case for Post Health System brands.

—?Chris Bevolo,?Chief Branding Officer

HEALTH SYSTEMS

News:?Timed with the?National Month of Action, Walgreens launched its second COVID-19 vaccine promotion campaign, "The Vaccine, In Our Words." The campaign includes documentary-style interviews featuring community leaders in areas with lower trust, access, and vaccine uptake.

Impact: Vaccine?rollout unveiled healthcare trust and access challenges across communities: racial, rural, and faith-based. Walgreens is investing in restoring disparate communities' faith in healthcare delivery by turning to community leaders with established trust.?

Recommendation: It's past time for health systems to consider who their patients trust and listen to, if not the traditional clinical care team.?Reconsider your messengers?and which sources can serve in that role to surround patients with reliable, trusted sources. An effective care team doesn't necessarily need to be one hundred percent clinical.??

—?Chelsea Rice, Senior Content Creator

The No Normal Show: Episode Takeaways

Using data in a meaningful way is no easy feat for health system marketers. Is the juice worth the squeeze? ??

Get ReviveHealth's SVP of Analytics, Ben Fuqua's perspective with takeaways from our latest episode.?

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The story of ReviveHealth

ReviveHealth. You know the name, you've seen the work. But what about the story that makes us who we are and the work we produce for our clients?

Get ReviveHealth's CEO Brandon Edward's perspective on this The Marketing Agency Leadership Podcast episode.?

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