Weekly Hash: 05.09.2021

Weekly Hash: 05.09.2021

With rays of sunshine radiating from its logo, the Walmart brand is as non-threatening as ever. The mega-retailer's business strategy, on the other hand, poses a serious competitive threat.

Continue reading for insights on Walmart's latest healthcare move and stick around to learn about Twitter's plans for premium subscriptions.

News ? impact ? recommendation


BUSINESS OF HEALTHCARE

News: If you thought that Walmart was dialing back its healthcare ambition in the wake of departing healthcare leadership and slower clinic rollouts, think again ... because they were simply pivoting into future care models instead. This week, Walmart agreed to acquire telehealth company MeMD to provide national virtual care services spanning urgent care, behavioral health, and primary care.

Impact: The formerly modest telemedicine industry is now a global arms race, with the likes of Amazon (via Amazon Care) and Walmart (via MeMD) demanding their share. Top-of-funnel competition for consumers is stronger than ever, as health plans and employers continue to pour dollars into convenient digital access points for their consumer base.

Recommendation: Virtual care is so much more than just another channel for healthcare service delivery; it's a brand strategy, a marketing engine, and a competitive imperative. Succeeding in the top-of-funnel wars requires a digital sophistication and analytical prowess that matches that of Optum... or Walmart.

— Shannon Hooper, Chief Growth Officer


INDUSTRY TRENDS

News: Twitter announced this week that it is acquiring Scroll, a subscription service that removes ads from news articles to provide a better reading experience.

Impact: This signals two things: (1) Twitter is continuing to differentiate itself by focusing on news and (2) it may lead to more subscription-based offerings for the social platform (the platform is already testing a subscription feature that allows users to charge followers for exclusive content).

Recommendation: Healthcare organizations have largely struggled to leverage Twitter for marketing efforts. Instead of thinking of Twitter only as a space for tweets, start considering high-quality, branded offerings. Subscription-based services are gaining in popularity and users are becoming tired of click-bait and a cluttered newsfeed. If you were to offer content that your customers or patients pay for, what would it be?

— Stephanie Wierwille, Senior Vice President, Content


Joe Public All Access: On Demand

Missed Joe Public All Access? No sweat. Catch up on demand and hear top health system and hospital marketers discuss:  

  • Long-standing strategies we need to re-evaluate 
  • Ways health systems need to rethink branding 
  • Positioning creative within your overall marketing strategy

Session Takeaways →

要查看或添加评论,请登录

Brandon Edwards的更多文章

  • The Weekly Hash: 07.25.21

    The Weekly Hash: 07.25.21

    How could Dollar General's latest announcement impact your health system? Continue reading for details on the…

    1 条评论
  • The Weekly Hash: 06.21.21

    The Weekly Hash: 06.21.21

    Netflix turns to merchandising, and Walgreens hits the big screen. What's at the heart of these efforts? A little thing…

    1 条评论
  • The Weekly Hash: 05.23.21

    The Weekly Hash: 05.23.21

    Should branding take precedence over service line campaigns? Airbnb might think so. Continue reading to learn about…

  • Special COVID Report: 05.05.21

    Special COVID Report: 05.05.21

    Vaccine communications are like a game of golf. Some shots require distance while others require precision.

  • The Weekly Hash: 05.02.21

    The Weekly Hash: 05.02.21

    In a marketplace rich with options, healthcare consumers sit at the steering wheel of transformation. How can health…

  • Wendell Potter's POV Deserves Your Attention: 04.27.21

    Wendell Potter's POV Deserves Your Attention: 04.27.21

    With United Healthcare's quarterly earnings blowing projections out of the water, we can't help but chatter about payor…

  • The No Normal Show: Join Us Tomorrow - 4/22/21

    The No Normal Show: Join Us Tomorrow - 4/22/21

    The ultimate whistleblower: Wendell Potter Payors have capitalized on COVID-19, eating away hospitals' margins and…

    1 条评论
  • The Weekly Hash: 04.18.21

    The Weekly Hash: 04.18.21

    Texting isn't just for kids these days — a statement Salesforce just bet $40 million on. Continue reading to learn how…

  • Weekly Hash: 04/11/21

    Weekly Hash: 04/11/21

    What's the latest on vaccine passports? Are "smart masks" the next big thing? Can The Diabetes Beast really be tamed?…

  • The Weekly Hash: 04/04/2021

    The Weekly Hash: 04/04/2021

    They say that the whole is greater than the sum of its parts — and the healthcare industry seems to agree. Investors…

社区洞察

其他会员也浏览了