Weekly Food Industry Insights - May 19. 2023
Phil Lempert
Founder & CEO @ SupermarketGuru | Consumer Behavior, Trends, Marketing, Food Industry
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THE BULLSEYE
Unilever's Latest Advertising Tactic
Unilever’s latest advertising tactic is more than just a good idea – it could change the digital ad space and the environment forever.
Food Prices vs. Principles
Shoppers are still making price their number one concern, but a recent survey says value is a close second. We talk about what principles contribute to value for modern shoppers.?FULL STORY
Instacart & Roku
Instacart?and?Roku Inc.?have partnered to examine return on ads from TV streamers purchasing products on Instacart.??FULL STORY
领英推荐
The Demise of Plant-Based Milks
The price of oak milk is around double the price of cow's milk, and it looks like prices will continue to rise with plant milks especially because of the weather problems that we've had with those crops. Will price alone be enough to curb the rise in plant milk interest???FULL STORY
What People Really Eat
The?USDA?just released a report showing where Americans are with meeting Dietary Guidelines comparing their intake at home to intake dining out. There's some good new about what we are eating less of, but we are still lacking some important nutrients.?FULL STORY
Farm Bill Update
The next Farm Bill is predicted to cost us 1.5 trillion over 10 years. And there's a lot of discussion?this time around with the Farm Bill?because about 90% of what's in the farm bill is for the supplemental nutrition assistance program (SNAP), food stamps.?FULL STORY
Educate, energize, and motivate your group with a keynote address from Phil Lempert, the SupermarketGuru!?
Phil will provide an overview of the latest shopping, food, and health trends, and drill down to specific challenges and opportunities for your group.
The 30th Annual Lempert Report Forecast for Food
In case you missed my?Forbes series on the 30th Annual The Lempert Report Forecast for Food, I encourage you to take a look at what I believe are?the most important issues that the retail and food industries face. Our grocery and CPG leaders are confronting uncertainties. Consumers have witnessed supply chain shock, food inflation, out of stocks and most of all – the industry has come to understand that consumer buying behaviors have changed both in-store and online.
You can read all seven articles on?SupermarketGuru.com?or?Forbes.com. As always we are grateful for your continued interest in our shopper insights and trends, and encourage you to share any content that strikes you as valuable insights for your colleagues or professional network.?