Weekly Event Marketing Digest #6

What will future?events?look like? Explore more?event?marketing and popular trends?in?2022.

(1)Graduation season of the universities is round the corner. Are you ready to recruit some talents into your company?

On an event marketing platform, you can hold different types of events. One of them is a career fair. Through a physical, virtual or hybrid career fair, you can meet potential employees one-on-one and get to know them better.

If you are going to set up a career fair, you may probably want to check this blog out. In this blog , you can gain some insights about revitalising your recruitment events. One good point mentioned in the blog is that sending original or funny emails for your job seekers can help boost your event attendance. For example, instead of using ‘Our recruiting event is almost here!’, you may want to use ‘Micro-billboards + shoe polish: recruiting in 2022’.

Undoubtedly, job seekers like university graduates must be bombarded with tons of recruiting advertisements. Using good subject lines helps draw them to your event. Read on to find out more.

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(2)“I know virtual events are prevailing now, but my virtual events just do not stand out. There seems to be no improvement in lead generation. What should I do?”

Indeed, due to COVID-19, all of us are familiar with how to make use of event marketing platforms to organize virtual events. However, no one tells us how we can fully utilize the virtual events to generate possible customers.

This article is going to present 14 smart tips from the members of Forbes Communication Council about holding virtual events, ranging from audience engagement, event interaction to interesting event elements.

One interesting point mentioned by Dallas Lawrence, Samba TV is that you should add a physical element to your virtual event to drive connectivity. Why? Because no one wants to sit in front of the screen for the whole day.

Therefore, we may want to add icebreaking challenging, wine tasting activities that require participants to move in their own room. Read on to see whether there are any points that interest you!

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(3)“An event is not over until everyone is tired of talking about it.” – Mason Cooley

There are three stages in event marketing, including pre-event, while-event and post-event.

In each stage, you should have tried your best to create as much impact as you can. In the pre-event stage, you reach some potential audience through social media, email or website. During the event, you offer the best attendee experience.

After the event, you conduct follow-up work to generate leads.

You are creating noise and facilitating discussion in these three stages.

When you are willing to put in your heart and soul in these three stages, your event is not limited to that event, but more.

When everyone is excited to keep talking about your event, it means that you have successfully generated word-of-mouth, which is something that we would like to see.

Therefore, let’s work on event planning!

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(4)“With an estimated 1 billion monthly active Instagram users, you’ll definitely be able to reach a wide audience if you put in the effort to create amazing posts.”

Instagram can be a powerful tool for promoting an event to reach your target audience. Today, I would like to suggest 5 tips on how to boost audience engagement during the event. Follow these tips and you will be sure to increase your chances of a successful event!

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(5)Brands are now using live-streaming to promote their business, product and services. You may wonder: Should I use live-streaming for my company?

If that’s the case, this article shares four things you may want to bear in mind for better preparation of a successful live-streaming event. Let me spill the beans here. Before you start, you may want to ask yourself the following questions.

1. Why would people tune in and stay engaged throughout the hour?

2. How do you build hype for the live-stream? Which channels can you tap on?

3. Do you have enough clout on your own, or do you need to tap on someone else’s reach to attract more viewers for your live-stream?

4. Do you prefer to work with a partner, who can help you from scripting to hosting to video production, or would you rather manage and co-ordinate various entities yourself?

Budget and timeline would also play a factor here.For more practical tips, click into the link below.

See you guys next week!