Weekly Event Marketing Digest #3

What will future?events?look like? Explore more?event?marketing and popular trends?in?2022.

(1)?What are some key elements you think that are important for a hybrid event?

The pandemic has led us to a world with more virtual events and explored the possibility of having hybrid events. However, how can in-person and virtual events co-exist in our future B2B marketing? Being able to leverage physical and virtual events is difficult yet important. Thus, you should definitely read this article to find out three tips for holding a successful hybrid event.

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(2)?Running out of ideas for your virtual event marketing??

A successful virtual event can facilitate the lead generation in your business. With such an importance, how can we promote the event and make the most out of it? You may probably need some useful tips and ideas. There you go. This link leads you to 9 virtual event ideas and 12 tips for lead generation. You can adapt to the idea which suits your business most.

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(3)?Global virtual event platforms market is expected to flood at 16.3% CAGR through 2030.

In our new normal life, we see that there are more virtual meetings, career fairs, and exhibitions. Indeed, the Future Market Insights’ (FMI) has seen a surprising development in the virtual event platforms over the years. This article talks about the coronavirus impact and the competition landscape of virtual event platforms. It is worth your while to read it and have a holistic picture of the virtual event industry.

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(4)?The in-person events industry was crushed in 2020. About 83 million people had to change plans when the pandemic hit, per Forbes.

2 years later, in-person events are coming back. Yet, there are different views from marketers about the comeback of physical events. Some companies indicate that they are sending fewer people to facet-to-face events this year as the virus variant is still a concern for most of us. On the contrary, some marketers view in-person events as a priority with “networking opportunities”, “strong safety protocols”, “clients may be attending” and “lead generation potential” that come along. Read this article and find out more!

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(5)?Let’s be honest. The event marketing field in 2022 is not the same as the one in 2019. Planning, implementing a marketing event in the old way no longer generates the same benefit we obtained in the past. So what should we do to better adapt to this new challenging period?

Kimberly Hardcastle-Geddes, the president and chief marketing strategist of mdg, a marketing and public relations agency specializing in audience acquisition for live and online events, shares with us 10 practical tips for producing an event in 2022.

See you guys next week!