Weekly Ecommerce News ?? - 9th January, 2024
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Add to Cart is the Australian eCommerce podcast that delivers all you need to know about the world of online retail.
Heya! And welcome back to 2024. Here's another email to throw on your post-holiday pile. You're welcome.?
It's too early in the year to sound smart here. I don't know about you but LinkedIn is a bit intolerable with those who had too much time to themselves over Christmas. Let's warm up to the task.?
Instead, I'd love to hear from YOU on how we can help you hit your ecommerce goals this year...?
I'd love your thoughts before we crank this machine up properly. Email me on [email protected] or reply here with thoughts, ideas or compliments. They don't even need to be fully formed sentences. I'll reply to them all.??
Welcome to 2024. Godspeed.??
Cheers, Bushy
ECOMMERCE NEWS
?? Adobe (US) just released their online holiday sales report for Nov and Dec. Total US online sales were high - up 5% YoY. Discounts were even higher. But the most interesting stat for me was that online mobile revenue overtook desktop revenue for the first time - 51 to 49%. ?
???? My vote for the most powerful peak promotion was Kester Black 's 'Perfectly Imperfect' sale. When Auckland flooded in early 2023, they had just received their biggest-ever nail polish shipment. It went under. Insurance didn't pay up. It took them a year to get it sorted for sale. Their founder, Anna, tells the story on Instagram.?
?? If you want to shift the needle from 'price' to 'value' the latest trend of 'wardrobe tracking' might be worth a look. Customers are using apps and social challenges to calculate the cost per wear of items to reduce their impact.?
?? Could you even say that you had Christmas Day unless someone received a Yeti mug? It's not an AU-specific trend. Stanley in the US is having the same moment. As are Crocs, Malibu and New Balance. It's the kind of brand resurrection moment a marketing can only dream of.?
?? This Facebook product ad from Officeworks seems to be getting a lot of attention. I don't get it.?
NEW PODCAST DROPS
Ep 370: Sabri Suby
Founder of KingKong & Shark Tank Australia investor
This is no gentle wake-up for the year. This is a bucket of ice to the face. We cover ecom storytelling, ChatGPT prompts and condom investing. Great ep!
领英推荐
Ep 369: Matthew Pezzimenti
Founder of Conversion Kings
We somehow cover medical marijuana, Calvin Klein and Joe Rogan. But don't judge Matt until you listen! He's a very smart guy - one of the best in CRO.
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IN CASE YOU MISSED THEM
We released two very special episodes over the break to send 2023 out in style! ??
EP #366: Most Popular Guests of 2023 As voted by you! We've put together snippets from the three most downloaded episodes of 2023. It's like the Hottest 100 but with a host that is even more awkward than Triple J presenters.
Ep #368: Best Bits of 2023 We went down memory lane and picked out four of the most interesting and powerful conversations from the year. We talk TikTok, legal battles, conversion and demand management.? Remember 2023? That was wild time.
Subscribe to this newsletter at addtocart.com.au to get it delivered to your inbox every Tuesday morning.
Nathan Bush is an Australian ecommerce consultant and advisor for Australian retail brands. Contact him to discuss your next project.?
Welcome back, and hello to seizing opportunities! ?? As the great philosopher Seneca once said, "Luck is what happens when preparation meets opportunity." Your enthusiasm for the ecommerce space is infectious, and highlighting these stories adds tremendous value to the conversation. Keep thriving! ??? #ecommercegrowth #inspiration #Seneca