Weekly Digest

Weekly Digest

Scaling Back to Scale Up: Using Data and Tests to Optimize Your Employer Brand

In the?first part of this series, we shared how to be more strategic with your employer branding channels and content. Now, we’ll show you how to use analytics to evolve and maximize your efforts. Being a lean team or having limited resources doesn’t need to hold you back if you have the correct information.

The Tides of DEI and Candidate Experience

Maybe it’s still the tidal flow from the impact of George Floyd’s murder in 2020 that keeps washing DEI (Diversity, Equity, and Inclusion) back onshore for employers. Yes, the tide has retreated in the workplace due to?last year’s reversal of affirmative action?and, unfortunately, how politically and socially divisive DEI has become. Even the largest HR organization, SHRM,?dropped “equity” from DEI?and said they would lead with inclusion because everyone has a right to feel they belong in the workplace and that they are included.

A Comprehensive Approach to Talent Acquisition

In today’s dynamic business landscape, acquiring talent is a significant challenge for companies. Over three-quarters (77%) of employers struggle to acquire the necessary competencies to drive their strategic initiatives. Amidst the hurdles in securing high-quality talent, managers increasingly turn to contractors to bridge the gap. Research conducted in 2022 found that contractors contributed to about 30% of the work accomplished in nearly one-half of organizations. This figure climbs closer to 40% or even 50% in sectors like technology.


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