Weekly Digest #8: Dubai's Search Boom, Virtual Campus Marvels and AI Chatbots!

Your weekly dose of marketing and admissions insights, delivered with a fresh new look!??

Let's dive right in.

1. Dubai's Universities Lead in Search Popularity ??

Is your marketing strategy overlooking a goldmine? ??

Our latest dive into global search data reveals that "Universities in Dubai" are outshining "Universities in the UAE" in search demand over the past year. This trend positions Dubai as a hotspot for educational pursuits.

Are you targeting your efforts towards this thriving academic landscape?

See the trend in the bar graph below! ??

2. AUS's Virtual Campus Tour: A Must-See ???

Ever wondered what makes a virtual campus tour truly captivating? ??

The American University of Sharjah 's virtual tour is setting the standard. Easy to navigate, immersive, and seamless, it’s a prime example of engaging digital experiences.

Are you offering prospective students an unforgettable virtual journey?

Take the Tour and get inspired! ?

3. Find Your Perfect Program with INSEAD's Tool ??

Struggling to help students find their perfect program? ??

欧洲工商管理学院 (INSEAD) 's new Programme Finder tool might be your answer. It simplifies the program search for prospective students, offering a seamless, personalized experience.

Could your institution benefit from a similar innovative solution? ??

Discover the tool and enhance your student journey!

4. Transform Student Engagement with GupShup ??

Imagine creating custom conversational journeys on WhatsApp without any coding. ??

Meet Gupshup , a tool that empowers your marketing, product, and support teams with AI-powered chatbots.

Ready to revolutionize your student engagement? ??

Explore GupShup’s features and transform your outreach!

5. UAE Simplifies Certificate Recognition ??

Did you know the UAE has cut university certificate recognition process time by 50%? ??

According to Khaleej Times , the number of documents needed has also decreased by 85%, making higher education more efficient and accessible.

How will this impact your institution’s international recruitment strategy? ??

Read more about the changes and explore the potential!

6. Clever CTA by Arkansas State University in Qatar ??

What if a simple quiz could capture student interest? ??

Arkansas State University in Qatar’s website header asks, “Are you eligible to earn an American degree?” This clever call-to-action engages students in a non-salesy manner.

Could a similar approach boost your lead generation? ??

Check out this clever CTA and innovate your tactics!

7. Job Alerts ??

• Senior Manager-Visibility | Office of Strategic Communications and Marketing
• Regional Manager supporting UK University - Remote in the UAE

8. Boost Enrollment with Gamification ??

Wondering how to attract and retain more students? ??

Discover how integrating gamification into your marketing efforts can significantly boost enrollment rates, with real-world examples from leading universities.

Are you ready to gamify your strategy? ???

Dive into this blog and get inspired!

And that's it for this week!

Catch you in next week's newsletter. Have an amazing weekend! ??

For feedback or suggestions, reach out to Sujeevan Subrayan .

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