Weekly Digest #26: From Gen Z Engagement to Winning Future Students!
Start your week with essential updates that higher education marketing and admissions professionals should know! ??
1. Day-in-the-Life Videos: Gen Z’s Favorite Content ??
Want to create content that speaks to Gen Z? ??
Day-in-the-life videos offer an immersive glimpse into campus life, striking a chord with Gen Z’s love for relatable and genuine content. Harvard University student Zhafira Aqyla’s video earned 2.4M views, proving the power of relatable storytelling.
Want to know why this format works so well? Watch Zhafira’s video here ?
2. Bridging the Gap: Student vs. Staff Priorities for University Choices ??
Are you in sync with what students truly value? ??
The Ambassador survey reveals a clear disconnect: students prioritize affordability, career opportunities, and job prospects, while staff often underestimate these factors. This misalignment could be impacting enrollment outcomes, making it imperative for universities to adjust their strategies and better align with student needs.
Could bridging this gap improve your outreach?
Check out the chart below to see how students' and staff's priorities differ. ??
3. Turning 'Not Now' Into 'Yes': Winning Over Future Students ??
Are you losing leads that aren’t ready to enroll yet? ??
Up to 30% of potential enrollments are missed because undecided leads aren’t nurtured. Many students take 12 months or more to decide—keep them engaged with personalized emails, WhatsApp updates, and strategic calls. Gradually share program details, faculty highlights, and alumni success stories to stay top-of-mind.
领英推荐
?? Want to know more about nurturing strategies? Watch the full video here!
4. Redefining Virtual Tours: Monash’s Personalized Experience ??
Wondering how virtual tours can stand out in today’s competitive landscape? ??
澳大利亚蒙纳士大学 's “Monash Explorer” lets prospective students customize tours by study area or campus, offering a personalized, immersive experience that highlights the university’s strengths and leaves a lasting impression.
?? Ready to see how virtual tours can be more than just a walkthrough?
5. Job Alerts ??
That’s a wrap for this week!
Wishing you an impactful start to the week — catch you in the next edition! ??
For feedback or suggestions, reach out to Sujeevan Subrayan.
P.S. If you found this newsletter valuable, feel free to share it!
Ubrik Exciting strategies for engaging Gen Z! As Gen ZAlpha (born 2006-2012) starts to explore higher education options, how can we tailor these approaches to resonate with their unique needs and digital nativity? Understanding them is key to future-proofing educational engagement. Consider following our GEN ZALPHA page for more insights and strategies.