The Weekly Creative Sip #3
Welcome to The Weekly Creative Sip; an extension of The Creative Sip podcast show. This newsletter serves as your weekly companion, delivering a curated selection of the latest campaigns, actionable insights, and behind-the-scenes peeks into the world of creativity in the world of hospitality and FMCG.
?? What's New
Tim Tam has arrived in the UK
Australia's favourite snack, Tim Tam has arrived in the UK. After spending nearly 2 years in Australia many years ago, Tim Tams is definitely a pride and joy of the Aussie nation. With many Aussies living in the UK, this makes a strategic move for the parent brand, Arnotts to move into this new region.
New flavour alert!
Living soda brand, FHIRST has added a new flavour to their range; Lemon Lime. This marks the 4th flavour to choose from in their product range. Fhirst is a natural zero-sugar soda aimed at improving gut health. With the rise in consumers being more health-focused when purchasing their food and drink choices, this is an exciting time for brands like Fhirst.
Josh on the feed
This isn't exactly new news. But, this is a brand I want to highlight for any marketer out there, particularly in the FMCG space. A US-based wine brand called Josh Cellars sparked excitement online a few months ago after they relaunched their X (formally Twitter) presence. I highly recommend giving them a follow as their new brand direction is very fun!
It's getting more seriously delicious!
Delicious cocktail brand, MOTH Drinks - B Corp? have launched 2 new flavours to add to their ever-growing range. The announcement of flavours, Paloma and Cosmopolitan have been welcomed by their community and are set to be popular in their community. I love their Mojito and Margarita flavours so these will be very much added to my basket in my next stop!
?? Sip of the Week
This week's Sip of the Week is Hip Pop in Grapefruit. I spotted this in 马莎百货 recently and was instantly drawn to their fun, cartoon-like branding. I haven't been actively looking for a gut-healthy drink by I was eager to try. It's safe to say, it didn't disappoint! It tasted super refreshing and it was a great soft drink alternative!
?? Final Note
I hope you enjoyed this article of the Weekly Creative Sip! There are naturally so many campaigns I have seen but these were my favourites within hospitality and FMCG.
On another note, I can't wait to bring you the first episode of The Creative Sip podcast. Make sure you're following here on Spotify or Apple Podcasts.
Until the next sip,
Jess