The Weekly Creative Sip #2

Welcome to The Weekly Creative Sip; an extension of The Creative Sip podcast show. This newsletter serves as your weekly companion, delivering a curated selection of the latest campaigns, actionable insights, and behind-the-scenes peeks into the world of creativity in the world of hospitality and FMCG.

?? What's New

Clean Co go OOH

Clean Co has become the latest non-alcoholic brand to take the London Underground OOH. It's a very simple message and imagery displayed. This is one of 4 displays that can be spotted around London. They all portray a consistent message similar to their mission of enjoying your night and the following day after drinking their non-alcoholic flavourful range.

Messi gets hydrated!

It was recently announced that footballer Lionel Messi is partnering with the creators of White Claw to bring a new hydration drink to the market. The name of the brand remains unknown but this is a very exciting partnership to see two great brands of different industries come together to bring a new brand to disrupt the market.

Swingers x Pizza Pilgrims

A recent announcement that got me excited was that Pizza Pilgrims is now available in the infamous crazy golf venue, Swingers. Swingers are all about providing memorable experiences and high-quality offerings to their consumers. Partnering with Pizza Pilgrims is a brilliant opportunity to bring two fun brands that share similar values for maximum community exposure.

Jameson x Classic Football Shirts

Whiskey and football fans, this is for you! This week, Jameson announced their recent collaboration with Classic Football Shirts. This collaboration includes 5 limited bottles of Jameson Whiskey designed with away jerseys of 5 English football clubs. This comes as part of Jameson's ongoing collaboration with the English Football League.

E.L.F Beauty x Liquid Death

You may have seen my post earlier this week on this brand partnership. But if not, I claim that this is the best campaign of 2024. Bold statement, I know. It merges two disruptive brands that are looking to shake things up. This is marketing at it's finest! A collaboration that brings authenticity and nostalgia to a whole new level!

?? Sip of the Week

This week's Sip of the Week is Happy Soda by Smiley in the flavour, Strawberry & Watermelon. I spotted this in Marks and Spencer's this week and to be honest, I had no idea what the brand was. I was drawn to the flavour and of course, the colour pink. When I scanned the bottle, I learned it was a fashion and lifestyle brand. It was a lightly refreshing and delicious drink with zero calories, sugar and artificial sweeteners.

?? Final Note

I hope you enjoyed this article of the Weekly Creative Sip! There are naturally so many campaigns I have seen but these were my favourites within hospitality and FMCG.

On another note, I can't wait to bring you the first episode of The Creative Sip podcast. The first episode will go live at 8am GMT on Monday, 8th April! Make sure you're following here on Spotify or Apple Podcasts.

Until the next sip,

Jess