Weekly Commentary – Sept 13, 2024: Australian privacy reforms and enterprise mobility market trends.
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This week, we look at the ANZ enterprise mobility market, and the rollout of the Australian Government’s privacy reforms.
The business mobility market is a relative bright spot for the incumbent telecommunications operators, and we forecast growth to FY28. We examine how this differs from the business fixed and value-added service markets which are increasingly competitive.
This week, the Australian Government introduced its first tranche of amendments to the Privacy Act 1998. The reforms will affect the whole economy, but we discuss their particular effect on the advertising industry.
Key Highlights: TELCO & IT
ANZ enterprise mobility market still has growth potential
Venture Insights has now published its 2024 forecasts for the Australian and New Zealand business mobility markets. The ANZ mobility market for businesses is a relative bright spot in a competitive segment. Venture Insights forecasts that Australian total business mobility revenues will grow at a CAGR of +2.3% over FY23/28. In New Zealand, we forecast +2.0% CAGR. Competitive pressure remains strong in the market for fixed connectivity and value-added services for business, making mobility an increasingly important category for incumbent telcos.
Key Highlights: MEDIA
Impending privacy reforms driving rethink on ad targeting
The Australian Government introduced a tranche of draft changes to the Privacy Act to the federal parliament this week. More are due shortly. The changes will impose new requirements on holders of personal information, particularly advertising platforms, and will force a review of data handling and advertising practice.
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Author
David Kennedy has extensive experience in the communications industry as a ministerial advisor, research analyst, policy strategist, and commercial consultant. His experience includes work for telecommunications operators, regulators, investors, and vendors across Asia Pacific and Australia/New Zealand.
As a leader and advisor in the local & international communications industry, he has been involved in many corporate, strategic, and business projects, applying research, foresight analysis, quantitative modelling, and market intelligence to the formulation of policy and strategy.