The Weekly Click - October 4th, 2024

?? Innovate Show: My Speaking Debut

I'm thrilled to announce that I'll be speaking at the Innovate Show on October 29th and 30th. This marks my first-ever in-person speaking engagement, and I couldn't be more excited to share my knowledge and experiences with fellow e-commerce enthusiasts. If you're attending, make sure to stop by and say hello!

?? The Power of Color Psychology and Font Choices

As Amazon sellers, we often underestimate the impact of visual elements on our product listings. Recently, I've been diving deep into color psychology and font decisions for product images and packaging. These subtle design choices can significantly influence customer perception and purchasing decisions. Remember, your main image is often the first point of contact with potential buyers – make it count!

??? Jungle Scout's New Competitive Intelligence Tool

I recently got my hands on Jungle Scout's new Competitive Intelligence tool, and I must say, it's impressive. This tool provides valuable insights into competitor strategies, helping sellers make data-driven decisions. Jungle Scout keeps hitting with these new features.

My favorite part? The side by side image comparison AND the market share percentages.

?? Breaking News: Two CTR Hacks for Amazon Listings

Exciting developments in the world of Amazon listing optimization! Two new Click-Through Rate (CTR) hacks have emerged:

1. The "Teacup Handle" Post Edit: This clever technique involves editing your main image to create a handle-like shape, giving the illusion of product packaging. It's a subtle yet effective way to make your listing stand out.
2. The "Mega Label": For multi-pack products, try using one large label that covers both items. This unified approach can create a more cohesive and attractive listing image.

Shout out to AlgaeCal Inc. for showing this in their listings. LOVE it!

??? Amazon Prime Day: October 8-9

Another Amazon Prime Day is just around the corner, but I have some thoughts on its potential impact. While Amazon continues to push discounts on Echo devices, I believe they're missing a crucial opportunity by not subsidizing Kindle devices.

Here's my take: By offering more affordable ad-supported Kindles, Amazon could significantly increase its user base for this platform. This, in turn, would open up more advertising opportunities for brands through Amazon DSP, potentially leading to a win-win situation for both Amazon and sellers.

Any PPC agencies agree with me here?

?? Colleague Spotlight: Rob Stanley

I'd like to take a moment to congratulate my colleague, Rob Stanley , on his new role as Senior Director of Growth Marketing at Miva, Inc. Rob's journey from using Miva's platform to grow his own e-commerce business, DirectFix, to now joining their team is truly inspiring. His experience and insights will undoubtedly be valuable assets to Miva.

?? Golden Seller Awards: Nominations Open

The Golden Seller Awards, organized by The Ecom Cooperative and Smart Scout, are now accepting nominations. These awards recognize excellence in the e-commerce industry. If you've found value in my content and insights, I'd be honored if you'd consider nominating me in the "Must Follow Content" category.

https://www.smartscout.com/golden-seller-awards-thank-you

That's all for this edition! As always, I'm here to support your e-commerce journey. Feel free to reach out with any questions or topics you'd like to see covered in future newsletters.

Until next time, keep innovating and growing!

John