Weekly CASual #34: the writer's opportunity

Issue #034

Hey friends,

For today's story, I'm handing the mic to one of our all-star users, Chris Kirksey at Direction.com.

You HAVE to listen to his AI content adaption story.

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Below it, there's a video of him saying every word in an interview with me. (So you know I'm not making this up. ?? )

Ready?!

......

Chris:

"I'm the CEO of Direction.com, a full-service SEO solutions provider for business owners.

At first, I'll admit I was hesitant to offer AI in my services...

I didn't know what my clients would think.

But over time, I began to see AI as something that was truly beneficial.

It's going to help clients: their business, save them money, and actually be a worthwhile solution.

So I decide to try it.

I pick up the phone, and I call one client – Chad.

"Hey Chad, what're your thoughts on this?

Say I have this great AI content platform [Content at Scale], it's writing amazing content. You ok with us using it?"

Chad, not missing a beat: "Let's do it, man."

Then, he said:

"I am not happy with the writers I'm using right now. The content strategy you did is incredible, Chris, but the content these writers are giving me is not really that good."

"Alright, Chad!" I said. "Let's give it a shot."

When I got this feedback from one client, I gave it to my team. I asked them to go out and ask our ENTIRE CLIENT BASE if they were happy with their writers.

Guess what we found?

100% of our clients WERE NOT happy with any of their writers.

??

100% of them were fine with us moving to AI.

I expected some kickback, none at all was surprising. But when I really sat back and thought about it – I knew we were approaching executives that had a fiduciary duty to optimize budgets and create efficiency. So, AI made total sense to them."

.............

Did Chris just rescue the content extension of his business by switching over to Content at Scale?

When 100% of all of his clients weren't happy with any of their writers?

Which he wouldn't even have known if he didn't make that brave & bold leap to switch over from human to AI?

My.

Goodness.

Today, Chris Kirksey's model includes AIO writers running the Content at Scale machine.

Writers aren't losing out – if they're adapting.

(Which Chris describes well in the video below.)

It's the ones stuck in the twilight zone, not adapting out of fear or snobbiness, that'll lose.

But the writers using AI? Like Chris said – they can charge more, do more in less time, and make WAY more profits.

It's the writer's opportunity.

Also, the agency's. And every business/marketer that would benefit from inbound content.

Direction.com is now offering "Human-powered AI writing services" in every single client proposal.

??

A Capterra study showed that 82% of marketers believe that AI is just as good, if not better than, human writers.

And I can tell you, we're beyond that.

They're EMBRACING it.

I've been in the room with a ton of entrepreneurs this week.

#pictureproof

DigitalMarketer's M3 mastermind with Mark de Grasse , Scott Cunningham and a bunch of others...

An amazing networking breakfast in Austin with Lisa Bebee , and our new Product Manager Diana Richardson ...

And you know what?

I heard this from almost everyone:

They're running to AI with open arms. Replacing 5+ hours of human work per DAY with it. Integrating it not just into writing... but customer, HR, financial processes and departments. Making more money. Getting more time freedom. And having a blast.

Are you on board the AI train?

Don't get left out.

Adapt now.

Some guiding lights:

• How to Use Content at Scale to Build a 73% Profit Margin Agency
• My AIO Adaption Kit – Writing Hiring, Tutorials and More

That video with Chris Kirksey

So you know I'm not BS'ing you...

Yes, he said it all on camera.

??

Video proof:

We also interviewed him for thoughts on our new Topic Cluster & Keyword Research feature - he and his team are using it. Watch that video, too.

Highlighting another user: Jessica Campos ?? Attorney-Turned-Demand-Gen-Marketer

I had the chance to sit down with Jessica Campos, entrepreneur extraordinare with a local office in Leander, Texas. She runs Marketing for Greatness.

Before Content at Scale, Jessica would spend hours, days, and weeks on her content creation for the blog and to build up her SEO presence. English is not her native tongue, so writing a long-form SEO blog took her incredible amounts of time.

Now, she's done in just a few hours. Content at Scale gives her the entire content draft, formatting, SEO research, meta description, everything written and done – and she just edits and optimizes. What took days and weeks now takes hours. Listen to Jessica explain the process:

Major new updates to Content at Scale live this week

Did you hear?!

This week, we released a couple game-changing features to help your content drive more traffic:

• Content quality updates
• Keyword Insights (fine-tuned and improved the topic clustering ?? )
• NLP optimization

Justin McGill is sharing a story about how one of these features actually helped us win back nearly 200,000 unique visitors per month. ??

AI in the news

I must confess something.

The list below was not written by me.

Nope! It was my new EA, Rose, using ChatGPT. ??

Combined with AI, she's ridiculously good at compiling the latest and greatest in AI news.

AI news is never dull, so... buckle in:

• Prisoners in Finland are training AI ?????????? Inmates in Finland are being trained to label and categorize photographs used to train AI models. The program aims to teach prisoners new skills and reduce recidivism rates. Critics have raised concerns about the potential exploitation of prisoners for cheap labor.
• Google pledges $50 million to responsible AI fund ???? Google has pledged $50 million towards a fund to promote responsible AI development. The fund will support research into the ethical and societal implications of AI, and will invest in startups and initiatives that aim to create more equitable and beneficial AI systems.
• Revolutionizing creation on Roblox with AI ?????? Roblox has introduced a new conversational AI tool called Assistant, which can help users create games, play, and experience design. The tool uses natural language processing and machine learning to understand and respond to user requests.
• Meta is developing a new, more powerful AI system ???? Meta is reportedly working on a new AI system that is designed to be more powerful and efficient than existing models. The company is said to be developing custom hardware to support the system, which could be used for applications such as natural language processing and computer vision.
• Using AI to protect against AI image manipulation ???????? Researchers at MIT are developing AI systems to protect against image manipulation by other AI models. The systems can identify and disrupt adversarial attacks, which can be used to create deepfakes and other forms of misleading content.
• Google and Universal Music Group negotiating AI-generated music tool ?????? Google and Universal Music Group are reportedly in talks to develop an AI tool that can generate music. The tool would use machine learning algorithms to create original music, which could be used for commercial purposes.
• Apple files trademark for "Neural Engine" ?????? Apple has filed a trademark application for the term "Neural Engine," which is used to describe the company's AI and machine learning hardware. The application covers a range of products, including computers, mobile devices, and wearable technology.

Want to make bank referring?

by Steve Harvey, Partner Manager

If you’re a publisher looking for not just the hottest, but the BEST AI writer specifically for SEO blogging – it’s time to fully embrace Content at Scale. ??

You’ll not only want to adapt to using Content at Scale, but you’ll want to be a member of our Content at Scale affiliate program, too.

Here’s why: our top affiliates are earning thousands in recurring commissions per month by adding Content at Scale affiliate links into just a few pieces of content! ?? You can, too.

Learn how to join our affiliate program in today’s guide, with examples showing you step-by-step how other great affiliate marketer teams and brands have done to successfully promote Content at Scale and make real income.

Find out how you can make the most of becoming a member of our Content at Scale affiliate program and get the lowdown on promoting a cutting-edge tool that'll, simply put, help you make money.

Join us at BrightonSEO, Austin Chamber, PubCon, AIMPACT

Ben Harper , our Director of RevOps is here this week: BrightonSEO September 14-15 in the UK ?? . Come say hi if you're at the BrightonSEO UK event!

And Ben will be here in the next few weeks: National Entrepreneurs Convention this October 2-3 in Birmingham, UK.

Content at Scale, with our own Ben present, will be sponsoring both events – present with books/swag and other goodies! Come say hi if you're at either event.

And yours truly is off doing a virtual and in-person speaking circuit. ??

I'm crafting cutting-edge talks with the latest and greatest on AI.

Want to be in the room?

Here's where you should be:

Looking for SEO case studies ??

Want to get featured in front of ~80,000 marketers and agencies on our channels? We're currently looking specifically for case studies from people that have ranked Content at Scale content in the top of Google.

Have content that's ranking? We want to feature you! Here's the form to fill out if you're in. This would get featured along with you/your business name on all of our channels.

Get started with Content at Scale

Check out Content at Scale today - go here, request your invitation, and look for an email with more details on our pricing.

Cheers,

Julia