Weekly CASual #14: a writer's call to arms

Every week, we send you the best of our new free content in a wrap-up called the Weekly CASual. Enjoy! Forward to a friend or get your own by  subscribing here.

Hey friends,

How's your week?

Today, to start our CASual, I'm pulling your attention to a wider topic than I normally would.

How to think... instead of what to do.

But it's necessary, because of what's coming.

During Q&A in a live training I recently did, a new agency owner (Andrew) brought up "the shocking Julia story."

(Apparently, people are still talking about it. If you haven't heard, it goes like this... Julia, on stage December 2022: "AI can't touch the human writer. Not possible. I bet my life earnings on it."

Julia, January of 2023: "Here's my favorite AI writer, I've completely adapted, I now create my entire blog presence at Content Hacker with this AI tool.")

Andrew's first line when he came up for Q&A in the Zoom call – "Julia, I can't BELIEVE how much you changed your tune! You used to be completely against AI!"

The catalyst that changed my opinion was seeing the technology. It would have been denial (and stupidity) to try to keep claiming I was faster/better, after seeing Content at Scale write good long-form in mere minutes.

Well...

As I scrolled Twitter a few days later...

What was the first thing I saw?

A writer, worried about their job.

Hm, I thought.

That used to be me.

But here's the thing that I know to be true.

Fear isn't the right approach.

And if you have writing skills – or writers in your team/agency: you are in an extraordinary position to resell writing as a service and make bank more than ever before, if you learn how to use AI (NOW) and begin to cut back drastically on time and costs.

And if you run a business – you can be a 10x content machine at way less cost and headache than it used to take.

But you can't bridge that gap if you're too afraid.

And that's why Andrew witnessed a huge shift in my career.

And when I saw the writer's tweet, I jumped into that Twitter thread and answered Hayley with my backup plan to stay irreplaceable: use AI before it uses you.

The truth is, you've got to play offense in life sometimes.

You can't just hold up a shield and hope to play defense and succeed.

Not now.

Not with the RAPID advancement of AI.

We're advancing light years ahead in months.

And there's no stopping it.

To get as real with you as I can – because I, too, was an agency owner – I, too, was/am a human writer...

I'm taking you to one of my favorite places in my neck of the woods...

The lake down my street...

To share with you an important message.

This video is worth the watch.

Promise.

New video

Go watch it. ??

New blogs

 A real-world guide on ChatGPT vs. Content at Scale 

Sure, ChatGPT can write you a well-written short essay, but Content at Scale gives you a full, long-form piece of high-ranking content with features that significantly enhance the quality and readability of your articles.

We sat down and studied the differences. click to see the full post 

 New blog about the future of SERPs 

Is Google working on an entirely new search engine?!

Yes. ?? ?? ??

Google is reportedly working on this new endeavor under the code name “Project Magi.”

Here’s how it all went down:

First Microsoft got a leg up over Google by integrating ChatGPT into Bing. Google initially responded by launching its Bard chatbot in February.

Then Samsung said it was considering replacing Google Search with Bing as the default on all its devices.

Google panicked.

And so, here comes Project Magi. ??

With a chat-like interface that enables seamless transactions, Project Magi promises a personalized experience unlike any other. Let’s look at how this latest move from Google could change the SEO landscape and what the future holds for search.

Read now: Understanding Project Magi: Google’s Search Revolution 

Don't forget: intergalatic event next Thursday

I've got an epic class all written, prepped, and ready for you next Thursday. ??

Don't miss this!!

LIVE, I'm going to cover:

• The revolution happening right now in content marketing
• What content marketing used to be – and what it will be when all marketers adapt to AI
• The innovation of AIO: content time, cost, and energy savings
• How to reroute your writers to incredibly high-performing optimizers (AIO)
• Step-by-step how to build an 8-figure AI-driven inbound content strategy
• LIVE demo & best practices of how to use Content at Scale, in action

 JOIN US LIVE on YouTube, May 4th at 11 am Central for an epic livestream. 

Be sure to register so you don't miss out – do that here! 

Want to refer folks our way?

by Steve Harvey, Partner Manager

Want to help your clients or community adapt to the emerging world of AI, AND make bank doing so? That's Content at Scale's affiliate program.  Sign up here, and we'll get you approved.  You can also book a chat with me to discuss how we can help you.  Do that here. 

Content at Scale content in the wild ? ??

We spotted some amazing #StraightOuttaAI posts in the wild... and we want to share them with you! ??

• Yvette wrote this post with Content at Scale:  Exploring the Art of Virtual Photography in Second Life  There's some creative content in here.
• Paul wrote this in-depth guide with Content at Scale:  Unlock the Benefits of Professional Learning Communities  It's full of great copy and points.
• Jerry did NO editing on this post #StraightOuttaAI:  How to Use GPT for Your Local Marketing Success 
• And Jeff had a Filipino VA edit this post that otherwise is fully #StraightOuttaAI:  Are Virtual Assistants Worth It? 

Want your Content at Scale written piece featured here? Reply to this email and shoot me a link, and I'll add it to our next CASual!

We're hiring!

We're currently on the search for a  Customer Success Specialist  and a  Brand Communications Manager . Know anyone? Feel free to share the info with them!

Looking for SEO case studies ??

Want to get featured in front of ~80,000 marketers and agencies on our channels?

We're currently looking specifically for case studies from people that have ranked Content at Scale-written content in the top of Google.

Have content that's ranking? We want to hear about it. Here's the form to fill out if you're in. This would get featured along with you/your business name on all of our channels.

See you next week!

~Julia